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If they are going after the JK I dont think we will see a V8. Big HP is not something Ford (or a typical Bronco buyer) will care much about with the Bronco so I think they will find a way to do without it. Heck they are already pushing the "V8 power and more low end torque" upcoming hybrid for...

Hope they give us diesel Bronco option too. The one they just announced for the F-150 at the same press conference would do.

It probably largely depends on whether they offer a 2 door or 4 door Bronco. I'd think they will shoot to be on par with the Jeeps. The current Wrangler is rated at only 2000lbs for the 2DR and 3500lbs for the Unlimited. I've heard it's severely underrated tho so the 4 door should have no...

They predict the Ranger will start at $25k but Bronco start at $30k. Why such a difference? Basically same car, different body no? Or should we expect there to be significant differences?

The People v. O.J. Simpson: American Crime Story is really popular right now and the Bronco is probably in a lot of people's consciousness because of it. If Ford is bringing back a Bronco they could capitalize on the timing and announce it now while the series is still going on.

There's a huge hole in the compact pickup segment for a younger buyer who is looking for more affordable and more fuel efficient truck. The trend has already been going that way with the Chevy Colorado and GMC Canyon midsize pickups. In order to be successful it's got to have as much as 25%...

Does Ford usually file trademarks without intent to use or is it just to reserve on the name so no one can use it? If that's the case why did they ever let it lapse.

So if a Bronco makes a return will it be competing directly against something like the Wrangler? Seems the Wrangler has had its segment all to itself with no real competitors. I think it's time we steal some of Jeep's lunch :D

Yup I'd be my limbs on it. Ford Performance is being expanded like never before. And a Bronco would be perfect truck to get a special model of.. it's already got the sporty image.