Not surprised in the least. Ford as a company has mastered the 'limited edition' roll out of specialty vehicles. I have never and will never pay an ADM on the vast majority of Ford LE vehicles as the markup is only supported in the resale market for a very short time.
Global warming...if you believe it you're hypocritical by burning gas for fun, or you don't care. I don't believe it so I burn gas with impunity of conscience.
I just hope that Ford stays true to what the Bronco was initially. I think Jeep has done a good job overall. Toyota however I don't think did a very good job with the FJ Cruiser compared to the original FJ40.