- First Name
- The Don
- Joined
- Mar 23, 2021
- Threads
- 2
- Messages
- 668
- Reaction score
- 1,700
- Location
- Orange County, CA
- Vehicle(s)
- 2021 Bronco
- Your Bronco Model
- Badlands
If people are defending Ford for how they handled the overall rollout, then they need a mental evaluation.I am sure you will; that wasn’t my point. My point was, you cannot excuse Ford’s inability to properly engineer a working hardtop, or to have sufficiently tested their product in the earlier pre-production models to “work out the bugs”, or to have better taken control of their supply chain prior to coming to market, on “innovation”. Ford DIDN’T innovate, they recognized they didn’t have an offering in a popular market segment, and wanted “back in”…. Hence the resurrection of the Ranger (to compete with the likes of the Toyota Tacoma and Jeep’s Gladiator - the mid size truck segment). Running a plant to make only Rangers made no financial sense, so they needed to share the Ranger platform with something - and the Bronco Underground team came running back with their concept.
Hey, I like the Bronco; but I don’t excuse Ford’s abominable handling of the roll out, and their horrendous treatment of their customers. No one should. Ford’s doing enough of that themselves already.
Sponsored