The 2016 Chicago Auto Show kicked off this week and a statements made by Mark LaNeve, Ford Motor Co.’s vice president for sales, marketing and service, has set off a fresh round of speculation and buzz regarding a possible 2020 Ford Bronco reincarnation.
Ford Motor Company has confirmed that it will be offering 4 all-new sport utility vehicles to the Ford and Lincoln brand vehicle lineups in the “next few years” according to a report by the Detroit News.
Although the automaker would not confirm which vehicles or provide a more specific timeline, this news comes at a time when SUVs are expected to account for 40-percent of the U.S. auto market within the next four years.
The Detroit Free Press has reported that the UAW (United Auto Workers) union’s tentative agreement with Ford Motor Company, which calls for a $9 billion investment committed to its U.S. plants, includes a new Ford Ranger slated for 2018 and the revival of the Bronco nameplate for 2020.
Ford just filed a trademark for the “Bronco” name with the United States Patent and Trademark Office, giving us the strongest indication to date that Ford may have future plans to revive the Bronco nameplate.