📊 Bronco September 2022 Sales: 10,892 sold / 13,318 produced

Bronco September 2022 Sales & Production Highlights

• Bronco Sales: 10,892 vehicles. Sales (YTD): 86,387 vehicles.
  • September 2022 sales represent a 8.6% increase from August 2022.
• Bronco Production: 13,318 vehicles. Production (YTD): 104,468 vehicles.
  • September 2022 production represents a 11.8% decrease from August 2022.
• Bronco Inventory: 12,200 vehicles.
  • September 2022 inventory represents a 38.6% increase from August 2022.
• Bronco SUVs gained 221% on sales of 10,892 for the month compared to September 2021 (i.e., more than tripled year over year).
• Ford’s Bronco family, including Bronco Sport, achieved total sales for September of 20,156 – up 33.6%.
• Bronco has really been a primary driver behind Ford SUV growth this year, with overall Ford SUV sales up 11.1%.
• 99% of Bronco’s retail sales came from previously placed orders for the month.

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

4 weeks and 2 days (Mon-Fri) = aprox 3,100 per week and it's says production dropped almost 12% from Aug. If that's from constraints wouldn't Ford build stock units?

Is 3k per week keeping the line moving at "full speed"? If Ford has made approx 3,500 per week in Aug, what slowed the line?

And, what is considered full speed with out adding a shift?

Is there options like adding just a weekend day without adding a night shift for example?

Lowcountry Bronco said:

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

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I completely agree with your numbers and I would think that is what Ford will do for MY2023

I finally got mine. Purchased September 9th.
Loving everything about it!

Lowcountry Bronco said:

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

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They could have knocked out all reservations in 2022 if they gave a shit about reservation holders.

Spooled said:

They could have knocked out all reservations in 2022 if they gave a shit about reservation holders.

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Yup, they should have never taken a single walk in order and went down the list based on timestamp regardless of what dealer was getting it. Ford has really soured many folks to their brand.

Before I got my Bronco built I would rage when I would see walk ins post their "scheduled" emails and their order matched my day 1 exactly.

Lowcountry Bronco said:

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

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They don't want to. Long term, Ford sees this as a fluke and is using bell curve statistics to plan out their long-term business strategy. As long as they believe all the Broncos they're willing to produce will be sold, then there's no need to ramp up production capacity and risk a bubble burst situation leaving them with expensive equipment and infrastructure specific to the Bronco. When everyone has a Bronco, then demand would approach near zero.

Also, 99% are reservations but how many are "reservations" and flippers who like trampolines?

All of the auto manufacturers should be susceptible to bankruptcy and allowing a small handful to rule the market for a century is insane! That is what is allowing them to give it to us really good.

Hopefully they will accept new orders soon. Can't wait!

Lowcountry Bronco said:

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

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Lol Ford won’t do this because it makes sense and they f’ing hate their customers.

JackTripper said:

Hopefully they will accept new orders soon. Can't wait!

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Hopefully not. Nobody new should be ordering a Bronco before we get our 8/17/20 reservation in 2032.

Been waiting since 7-27-20. Would be pretty nice to get a Bronco before they open orders back up.

On my weekly Tuesday morning grocery store trek, I came upon three Broncos in the parking lot. Four door BL, Four door OBX, and Four door WT. As I pulled into my street a Two door went by. Mine was in the garage. Lol

Compta38 said:

Yup, they should have never taken a single walk in order and went down the list based on timestamp regardless of what dealer was getting it. Ford has really soured many folks to their brand.

Before I got my Bronco built I would rage when I would see walk ins post their "scheduled" emails and their order matched my day 1 exactly.

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Agree 100% with you. I still feel the burn when I see those posts, especially now having had re-ordered again! I have wonder if a class action might be necessary to force Ford to honor their created Reservation system.

Lowcountry Bronco said:

Ok, so 104,468 produced and 86,387 sold so far this year

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Odd numbers to me. Wonder if they count the ones waiting for chips as "produced"???
They must be selling better than those numbers. You rarely see them on any dealer lots except the big ones.

Did they hit their goal of 7,000 DR1’s?