Ford Bronco is #8 Most Price Marked Up Vehicle (Over MSRP)

iSeeCars has analyzed 1.2 million vehicle listings from February to March and listed which vehicles currently have the highest dealer price markups.

The Ford Bronco came in at #8 on the list at 20.8% above MSRP. On average, new cars are listed for 9.9% above MSRP.

Interesting, the Bronco number looks low compared to what I have been seeing on the lots.

Ford dealers when they see that the direct competitor to the Bronco is marked up even more:

But Jim Farley said... /s

Ford Punishing Dealers Caught Price-Gouging
Ford CEO Jim Farley knows who they are, and they will feel Ford’s wrath in their future vehicle allocation.

Roughly 10 percent of dealers have reportedly taken advantage of increasingly long wait times for popular Ford models by trying to charge above MSRP and "gouge" customers. Ford CEO Jim Farley knows who they are, and they will feel Ford's wrath in their future vehicle allocation deals with the automaker, which was made clear on Thursday's fourth-quarter 2021 earnings call.

https://www.motortrend.com/news/ford-f-150-lightning-ev-dealership-price-gouging/

#2 and #8 here. No Markups.

Jeep: "We gotta beat the Bronco at something..."

Who the hell is paying over sticker on a MINI Countryman. Those challenge S classes in how quick they can lose value.

Remember this isn't a similar sample set. Majority of Broncos were reserved and agreed at MSRP, all be it the few horror stories we see on here. Pull all of those out and I'm sure it would be #1 easily for off the lot purchases.

Would be more interesting to see an analysis of overall dealer revenue from vehicle sales. With such low inventory, dealers might still be sucking wind, even with ADM

I'm surprised Wrangler is #1, before I ordered Bronco last Oct I could get one for 6% under MSRP at the two dealerships closest to me.

Y’all keep tagging ford, all they’re going to do is scheme on how to keep that ADM instead of the dealer, hence 3 price increases in 6 months

I'm kinda shocked people are willing to pay over MSRP for a jeep.

Spooled said:

@Ford Motor Company

Click to expand...

Exits stage left...

nah somethings wrong with that list. you an get wranglers for under msrp from almost every dealer, all 8 around me are listed w/o ADM