- First Name
- Roger
- Joined
- Jul 19, 2020
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- 1,250
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- Location
- Aurora, Co
- Vehicle(s)
- 17 mustang gt, 3 Wrangler JLs
- Your Bronco Model
- Wildtrak
Good post!!!!!!Boy, where to start...
I guess line by line;
No, allocations did not exist for the Bronco during the initial reservation period. Ford hyped it as a new way to sell cars. You picked any dealer you preferred and you would get built before dealer stock and in order (roughly). That was it. The entire basis for any reservation system. You reserve or you wait until all other reservations are filled before being able to get one. That takes care of your first point about everybody knowing about how allocations work. There simply weren't any, they were implicitly included with each reservation in priority order of timestamp. There is no wiggle room or discussion on that point. Ford suckered in a lot of people before pulling the bait and switch on it.
Ford stopping new orders, this was about the only thing Ford communicated to the reservation holders via email, the rest of it has never been communicated to us (you know things from the forum and internet, but you go back to your emails and see exactly what Ford did to keep you informed. It was not much. They did not point out that they were stopping the all reservations before dealer stock, they did not point out that allocations no longer went with the reservation (which was implicit in the original terms), Ford simply and sneakily updated the terms and condition without notification of same and pretended it was always that way. As far as dealers being over-provisioned, No, not in the slightest, I am unaware of any dealer having more resources then the peak demand they have at the dealership. I suspect you do not understand the term 'over-provisioned' and have used it incorrectly as it does not fit in with your argument. If you actually meant under-provisioned, then yes, all dealers are under-provisioned.
Granger did not over sell. That is the point that the apologists and Ford proper keeps glossing over; Granger did not order a bajillion Broncos for stock to sell, each and every single order was from people who got a reservation under terms which Ford set up and which Ford gave a written promise that they would be built before dealer stock, putting a maximum theoretical wait time of about a year if there were no commodity restraints. It did not matter what dealer you picked. That was directly from Ford. Even after the first sneaky allocation formula was uncovered, it still contained a portion related to the number of reservations (Ford no longer considers reservations in the allocation formula at all, says all you need to know about how much Ford respects the reservationists) and Granger tried to use even deeper discounts to help the early reservations they had that were going to be screwed by the bait and switch Ford did with the reservation system. Nobody but Ford knew they would again ream the reservation holders by getting rid of the 'all reservations before stock' term after they were all locked into dealers for 2022MY.
Now there are rumblings about Ford officially not allowing people to move orders, something that everyone already knew, but Ford refused to tell us that the process they set up was bullshit all along. Just stringing people along.
If this latest news is correct, and it would fit in with the history of this launch, Ford is making a huge move to get rid of the remaining reservations. Price protections expire at the end of 2023. That is documented by Ford. There will be thousands of people who made a reservation and ordered in good faith that will lose that protection at smaller dealers across the country. If they are locked into their current dealer, it makes sure Ford can use allocations to cut out as many people as they want from those price protections. It also means that dealers know they can automatically jack up ADM to match the new pricing because people cannot switch and keep the old pricing. There is no advantage to putting in a new order over paying the equivalent ADM (not even considering the wait time). This will lead to even more ADM and more people getting locked out of price protections.
Ford continues to find new ways to drive (pun intended) their reputation to levels below used car dealers and chicken thieves.
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