Potential Package (+ Sasquatch) Pricing Previewed in Bronco Reservation Survey Email

[RavenousHokie]

@Studawg calculated the value of the tops to be $1500 for the soft top and $2200 for the MIC. I think that Ford messed up the pricing for the two top option. They forgot to deduct the value of the soft top. They applied the value of the soft top against the cost of the MIC to get the $700. I believe it is an error on the dual top price. It should be $2200. The cost of the MIC.

i'm hoping they screwed that up as 3700 seems ridiculous. 2200 much better. Based on wildtrak options pricing the softtop looks to be 1200, but 1500 is much closer than what $3700 for dual tops on BL would imply.

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[395N]

Apparently this clown is....

Excuse me?
Say it again?

 

[rmc523]

Better yet can we delete the abundant amount of pictures we don't need?

What pictures?

 

[Tiburon]

Wrong colors. Started with Cyber Orange but after the Jerry can pics I think it’s too yellow for me.
Current Leader in the clubhouse is Antimatter.

Right there with you. I started with Rapid Red then I looked in my garage and saw a red Exploder, red Ducati, and red mountain bike....I need some contrast and AM Blue might just do it.....oops, we went off topic.

 

[Baron von Bruce]

This is making me stupid crazy! I didn't get any super secret survey, or any stickers in the mail, or any swag from my dealer! Why am I getting left out? I double checked my account with Ford and I opted in for all types of communication.

 

[Builtdadbodtough]

Since day one.

Damn missed that. So only the manual is standard huh... don’t like that.

 

[rmc523]

Another thing to consider - this clearly doesn't account for all available options and potential standalone ones (leather seating on trims is one), and of course accessories.

 

[Zero_chance]

It looks like Ford thinks they have us over a barrel. I have news for them.

Well let’s take a look. So they have the product we all want and are the ones to set the price... so yeah, not much leverage as a consumer. Of course, you can join the list of people who say they’re not buying one now for whatever reason, but I can guarantee you that will have zero affect on anything except your bank account.

 

[RockEye]

What pictures?

All the dozens of screenshots. We just need the facts on the OP post and discuss from there.

 

[Gamecock]

Fords trying to make dollars, not cents. Or sense.

Right, it’s about whether people see the value to pay for it. If I can sell the 33s and put 35s on for $600 rather than the $2500...then I will do that. I think 4.46 is good enough for 35s, so if that pricing is correct, I think they lose a lot of Sasquatch packages on the Badlands when people figure that out.

 

[stampede1]

If that's the case, then I'm ok with the $700 gray top compared to the pricey $1900. I rather have the extra $$ toward the 2.7/auto and mid package for the BD. I can always get it rhino or that X paint stuff and turn it black, which protects it better, but I think I can deal with AMT and gray top for a couple years without it being an eye sore

Eh, my guess is they likely have the numbers down to a narrow range, and sent this out - if they have positive feedback (people saying yes, I'll get this, yes, I'll get this for that price), they'll go with the higher end of that range (the numbers they sent out today), and if they have negative feedback (people saying no for that price), they'll go with the lower end of their range.



We're not sure right now whether that's pricing for just the content in those individual packages or if it's a totaled price of the stuff below it plus the stuff in that package.

In the case of the OBX, if for no other reason the the 5000 doesn't work because the mid is already baked into the base cost.

 

[ilkhan]

Worse case scenario, only doing the $700 top for the badlands and the $800 bumper cover for the wildtrack, the Wildtrack comes to $55465 (including S/H, high package, tow package, and mod front bumper), while the badlands comes to $56085 (2.7/10A, High package, sasquatch, $700 hard top, and tow package). So... Wildtrack it is?

 

[Zero_chance]

Damn missed that. So only the manual is standard huh... don’t like that.

Yes sir. Which is actually backwards in today’s vehicle line ups. Technically the automatic is the new “standard.” But manual is the cheaper option so for this VEH it’s back to being the standard trans option.

 

[LoneStar]

It looks like Ford thinks they have us over a barrel. I have news for them.

yep

 

[Ajusaf]

Glad to see a 2" reciever

Its these little things that excite me.

Is that what she tells you? She's lying ?

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