They really should. Exclusivity ups demand in many cases. They may already have the first year's production in the bag. They have no potential first year buyers to piss off by doing it and can make the annual B&P release an event people look forward to. Even drive reservations up for a second year of reservations for a vehicle that's not a Bugatti...that'd be pretty impressive.
Good point. Also why I've been spending a lot of time looking at Rangers...You might be looking at 2023 if you haven't reserved yet?
There will be people entertaining the idea who want to play with it though. Ford has nothing to gain by locking a vehicle configurator behind a paywall.
But they could save on their AWS bill
I got a robotext TODAY from my first dealer inviting me to see the new Bronco at the Celebration East event in Townsend, TN!!!...that has already happened last week. ?
That was assuming B & P would have been posted long before order time. Since reservation will pretty much be the only way to get a Bronco for a while, an invite from Ford may not be so far fetched.
Rangers are nice.
Nothing to gain. But servers to save, initially.
That would be a sound business decision.
Lol I think you guys really over estimate the demand. People broke the site trying to pre-order, the B&P isn’t going to go away if you don’t access it within minutes, It will be there for over a month before you order. Most people will get the email and won’t even notice it at first. This website resembles 7% of the overall reservations, even at that all 13K people here aren’t going to all at once access the site.
Im really struggling here with this logic. It’s a Ford Bronco guys, it’s a mass produced, average priced 4X4 vehicle.
I think you overestimate the Ford.com website. The 2021 F150 b&p went live last month and was shit for a couple days. Bronco goes live it is absolutely going to melt.
