Invoice pricing for some 2021 Bronco packages and options

[FJ 432]

So...on a Badlands
1895.00 to upgrade to a 2.7L motor
1595.00 automatic transmission
3490. 00 total

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[Scohin]

So...on a Badlands
1895.00 to upgrade to a 2.7L motor
1595.00 automatic transmission
2990. 00 total

Not according to build and price, so far if you get the 2.7 on the Badlands it just adds the $1895

 

[72roadster]

Not according to build and price, so far if you get the 2.7 on the Badlands it just adds the $1895

I believe auto is baked into Badlands as it's standard and not an option, no?

 

[FJ 432]

I believe auto is baked into Badlands as it's standard and not an option, no?

There has been speculation that 1895.00 gets you both. But as I read it, the 7 speed manual is standard on the Badlands.

 

[Gloff]

That is an estimate of Invoice with respect to MSRP. MSRP is roughly 6-6.5% above Invoice.

I wish we made 6% on new vehicles. it's closer to 3% INV. to MSRP. ($64,995 for FE, invoice is $62,773 spread is $2,222. $2,222/$64,995=.03418=3.4% margin.)

 

[ZackDanger]

I wish we made 6% on new vehicles. it's closer to 3% INV. to MSRP. ($64,995 for FE, invoice is $62,773 spread is $2,222. $2,222/$64,995=.03418=3.4% margin.)

The 6% was a rough estimate on accessories... not the vehicle.

 

[N2AK]

I see there are a few more clues to optional accessories on this price sheet.

-Cargo net kit
-Cargo area rug
-Cargo area protector
-32” spare tire cover (various Bronco logos)
-Vehicle cover
-Storage bag - Door (off vehicle storage)
-Storage bag - Front row top panels (off vehicle storage)
-Storage bags - Front row top panels and Door (off vehicle storage)

 

[Jr87mustang]

Not according to build and price, so far if you get the 2.7 on the Badlands it just adds the $1895

The one thing that bugs me on this is the OBX is NOT like this. It comes with the auto tranny but still charges $1895 for the 2.7. So one of them has to be wrong.

 

[Gloff]

I believe auto is baked into Badlands as it's standard and not an option, no?

There has been speculation that 1895.00 gets you both. But as I read it, the 7 speed manual is standard on the Badlands.

Badlands is standard 2.3L + 7Spd. Optional 2.7/Auto

 

[Jr87mustang]

I see there are a few more clues to optional accessories on this price sheet.

-Cargo net kit
-Cargo area rug
-Cargo area protector
-32” spare tire cover (various Bronco logos)
-Vehicle cover
-Storage bag - Door (off vehicle storage)
-Storage bag - Front row top panels (off vehicle storage)
-Storage bags - Front row top panels and Door (off vehicle storage)

Storage bags are already on B&P.

 

[Gloff]

The 6% was a rough estimate on accessories... not the vehicle.

Ah. I misread. Apologies.

 

[72roadster]

There has been speculation that 1895.00 gets you both. But as I read it, the 7 speed manual is standard on the Badlands.

Ah yes sorry, it looks like some options "include/require" others

 

[N2AK]

Storage bags are already on B&P.

I believe the storage bags on B&P are for ON-VEHICLE storage. These are bags meant for OFF-VEHICLE storage such as in a garage.

 

[Jr87mustang]

I believe the storage bags on B&P are for ON-VEHICLE storage. These are bags meant for OFF-VEHICLE storage such as in a garage.

Huh, wonder how they could be different, if they are?

 

[N2AK]

Huh, wonder how they could be different, if they are?

My guess is the off-vehicle storage bags are bulkier, to provide better protection and possibly the ability to stand vertically (I.e. a hard floor in the bag, maybe even with wheels).

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