Build & Price Update from Ford – Q&A with Bronco Brand Manager

[Smittyca]

Some main takeaways:

• Build & Price update coming in March 2021
• Entire price list will be published in January
• Slide out tailgate takes away your on vehicle door storage
• All First Editions will be 2021 model year, unless a late availability top is chosen
• Backs of the seats will be changed for future model years
• Tow package on the First Edition only comes on the 2-Door model
• Dealers will be compensated based on conversion of existing orders with the original person who ordered

Credit: https://community.thebronconation.com/2021-ford-bronco-build-and-price-update-qa/

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[618TRVLWILD]

Filson hat guy! Can't wait to listen to this on my lunch break! A lot of apologies. That's awesome!

 

[North7]

Where's the flannel?

 

[North7]

Price corrections in January, yeah, did not see that coming

Then, after you place your early order, more accessories added in March

 

[Southern Girl]

Why update B&P after we are already supposed to have ordered? wth?

 

[Daytona_Bronco]

I cant get past the March B&P statement ..

 

[Carolina Jim]

MARCH build/price update???? REALLY???? I thought order guides would be out in 3 weeks. Is there another whole delay announcement I missed out on??

 

[lowmpg]

Price corrections in January, yeah, did not see that coming

Then, after you place your early order, more accessories added in March

3:58 in the video, dealers will have the entire 21 price list in January. So whatever dealer you're working with will know all the costs, they just aren't in the public facing tool. No biggie. Or cancel your reservation because of it

 

[Broncocito]

The B&P in my opinion were not errors; they were opportunities for Ford to make more money.

 

[vintage]

Wow, I thought Ford would of fired this guy after the first video. Go figure, on to another video and they even gave him a filson cap. Edit : (Just kidding), I think he did a good job on being as informative as possible. I did like the fact they are working on getting the optional FE interior into the B & P. It also sounded like they might have a date for the late availabilty Black Mod hardtop.

 

[lowmpg]

The B&P in my opinion were not errors; they were opportunities for Ford to make more money.

Pretty sure he said directly in there that the 8k cost increase on base for SAS was a result of an error in double-counting a transmission......sounds like honest mistakes that they are clearly correcting.

 

[bluezombi]

Another video... Just to confirm you that our crap is still going on... Surprise!!! New years resolution failed

 

[Broncocito]

Pretty sure he said directly in there that the 8k cost increase on base for SAS was a result of an error in double-counting a transmission......sounds like honest mistakes that they are clearly correcting.

I know, but the charge for the AT in my opinion was excessive especially mated the high production 2.7.

 

[North7]

These guys are so full of BS, you have "pricing errors" for three months, that they were to stupid to check, find and correct before B&P was released in October, that they just found them, corporate BS at its worse.

To painful to watch anymore, tell me how it ends.

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