Build & Price Update from Ford – Q&A with Bronco Brand Manager

[Lilj4425]

No paper owners manual! That’s gonna suck if you need help and don’t have cell service.

It will cause the vehicle to go over the GVWR if they have it. ?

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[Rover72]

If you reserved after 9/15 or 9/18, whatever the date was you were supposedly going to be in model year 22. When ordering actually starts in Jan do you think there will be a different price list for model year 22 reservations that were after the sept. 2021 model year cutoff date?

 

[Mango&Moose]

 

[Broncocito]

When has auto transmission ever been free on a vehicle when a manual transmission is offered?

Ford does it all the time; in fact it is a common practice for free auto transmissions for most cars. In other words it is baked in.

 

[Vigor]

If you reserved after 9/15 or 9/18, whatever the date was you were supposedly going to be in model year 22. When ordering actually starts in Jan do you think there will be a different price list for model year 22 reservations that were after the sept. 2021 model year cutoff date?

@ZackDanger you wanna take this one ?

 

[Beach_Bum]

He barely mentioned Manual Sasquatch MY22. Does anyone know if we're going to be able to order MY22 by March???

No options for MY22 will be able to be ordered for a MY21 order.

 

[Broncocito]

1595 transmission and 1895 engine US / 1750 transmission and 2000 engine CAD - To me that's to be expected, normal upgrade cost. The CAD site is still double charging on the auto transmission when you add SAS pkg to a 2 dr Base or 2 dr / 4dr Big Bend, kind of annoying lol.

I will agree with you on the Big Bend or Base, but not the rest of the line. I recommend that if you doubt me go to the Ford B&P and build a F150 XL, XLT and Lariat and you will note you only pay for it in the XL. Oh yeah, Ford is charging much more for the 2.7 in the Bronco too. Ford is getting greedy.

 

[Al Cowlings]

Esteban and Missy seem like the “rockstar crew” that gave us the Ford Pinto back in the day.

 

[92EddieBauer]

Lol this confirms it for me, I'll come back in 2023ish with either a new one or used one, let you guys be the Guinee pigs on this

 

[Beach_Bum]

If you reserved after 9/15 or 9/18, whatever the date was you were supposedly going to be in model year 22. When ordering actually starts in Jan do you think there will be a different price list for model year 22 reservations that were after the sept. 2021 model year cutoff date?

All reservations will have the option to convert their reservation to an order based on the MY21 options. Late reservation holders targeting a MY22 Bronco will have to submit an order by the order deadline based on the MY21 options. MY22 options and pricing won't be known until later in the calendar year. At that time, your dealer will contact you to resubmit your order to reflect the MY22 changes (options and pricing).

 

[Hkak45]

Wow

 

[ZackDanger]

If you reserved after 9/15 or 9/18, whatever the date was you were supposedly going to be in model year 22. When ordering actually starts in Jan do you think there will be a different price list for model year 22 reservations that were after the sept. 2021 model year cutoff date?

That’s not exactly accurate.

Ford announced that they will be using Sept 18th as the cut off for what numbers they use in the formula... We do not have any idea who's reservations will land in what MY yet.

Anyone with a current reservation will place an order for MY21 between Jan and March.

Those orders will be scheduled.

If Ford gets to the MY21/22 change, and your order hasn't been built yet, you'll submit an updated order at that time that can include the MY22 options that become available.

Imagine waiting for your food at a restaurant... you've already made up your mind and told your waiter... and while you're waiting for the kitchen to make your order, the waiter comes back over and tells you that the boat just came in with the fish.... so now the fish is an option available to you... and you're able to change or amend your order with this new info.

(And also the price of your hamburger just went up by a few cents.)

 

[Mango&Moose]

Another dramatic price increase and I'll go aftermarket wheels when it's time to purchase new tires, instead of SAS at time of order.

 

[OPBronco Tim]

At least Ford made one thing involving the new Bronco painless. We are out...

 

[Pancho Kornwallace]

I'm first night. There's zero reason not to order one in January. Don't believe this horseshit about Ford requiring deposits; they can't legally do that & its in the dealer's interest to order as many as possible. You'll have absolutely no skin in the game until July-ish.

That gives me 6 months to find an alternative I prefer.

Dealers also have to convert those orders, or they will be penalized with reductions in future allocations, according to the video. So is it # of orders or conversion % that is more important for dealers?

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