Build & Price Update from Ford – Q&A with Bronco Brand Manager

[jehines3]

Let's remember that Ford is hoping to court several away from competitors' products. Competition mostly benefits the consumer, but also requires the competition to really focus on ways to differentiate themself from the incumbent(s). In this case Jeep and maybe a small 4Runner crowd. The 3% of reservation holders on B6G would have had more force than millions of Bronco advertising dollars by early-adopting a vehicle we have not seen driven, sat in, touched. This is the unfortunate part, the extra money they hope to make from enthusiasts will not go nearly as far as the reduced marketing budget that they could have enjoyed for this product.

Not instilling confidence in communication and having consumers identify obvious concessions doesn't get them to change brands.

Here's how the market will respond. Jeeps will get cheaper/better very quickly. The solid vs IFS crowd was never going to convert as they are not equal there. Ford will get new enthusiasts quickly outside that major build difference. The early Bronco pool will dry up end MY22 until improvements are made. Jeep and Bronco will fight it out to differentiate and provide more value to the consumer. The consumer always wins when competition steps up. The Hemi and 4xEJeep were conveniently offered mid Bronco Drop and the diesel a year prior.

My perfect Bronco will eventually be configurable and I will buy one. I'm hoping it's sooner, not later.

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[Southern Girl]

The poor bastards that have made endless sacrifices to bring this new vehicle to you all likely wonder if it was worth it!

Yes. They are regular Mother Theresas. Maybe the Pope will make them saints for working a job.

 

[PSUTE]

It could be worse: https://www.autoevolution.com/news/...river-s-side-on-the-assembly-line-153819.html

More to the point, the poor TRX may have fainted after hearing how much Jeep is charging for the Wrangler Rubicon 392. Bwahahhahahhahha!!!

 

[jeep364]

I thought the pull tray that's being offered does level out the floor so there is no height difference or very small?.

there will be a slight rise when the seats are down (back of seats) but essentially flat. if you dont have the slide out, the back hatch area will be about a 3-4 inch drop from the back of the seats when folded down.

 

[jehines3]

Just remember that if the FE isn't rated to tow, and you add the tow package yourself, your insurance is voided, and you open yourself up for major lawsuits if you are in an accident while towing anything.

Not True. I did my own factory hitches on my Toyota Highlander and Mercedes GL550. Both dealers installed a sticker in the door jamb. My highlander was under warranty and they stickered it during an oil change. My Highlander sticker warns that the GVWR of the vehicle is now 17lbs lower. Hell My Chocolate Lab weighs 84 lbs.

On my Mercedes, they added the sticker when they programed the rear Module for the lights that I installed.

Edit. I think the sticker modifies the GCWR.

 

[wvmtneer]

Yes. They are regular Mother Theresas. Maybe the Pope will make them saints for working a job.

Haha, you are spicy today.

 

[Used2jeep]

No roof rack for you, though.

Or kayak trailer...

 

[Hemisfear]

Amazing how every other manufacturer selling vehicles in the USA can figure out how to equip their top trim vehicles (read FE) with a tow package if the other trim levels in the line have a tow pack but Ford can’t.

Government meanies!

Ya, it’s called compromising, something that creates inferior builds, I’m happy, don’t care about you! lol

 

[Big Boss]

Most of the first drive reviews of the Mustang Mach-E have been positive, though. Here is a good compilation so far on the MME forum...

https://www.macheforum.com/site/threads/articles-compilation-mach-e-first-drive-reviews.2353/

Thats good to see, I haven't followed it to closely only read a few i came across

 

[Dwolen]

Of course it will be when all the whining and speculation is over and literally tens of thousands of happy Bronco owners are on the road livin the dream!

While I know the overall bitching and moaning (which I’m equally guilty of) is the biggest pet peeve on the forums, this here is my top pet peeve.

What on earth makes you so sure this is going to be the greatest vehicle ever? Just because Ford named it after an icon that has laid dormant for 25 years? Don’t get me wrong, I am ordering one and hope it’s f’n awesome too but I refuse to blindly anoint it the best thing on four wheels 9 months before delivery based entirely off it’s name.

 

[Garbone]

I hope it does not suck, otherwise I get stuck driving a Explorer. If I hop in and the first thing I think is "Gladiator was just as nice." I will not be happy...

 

[Razorbak86]

Not as low if they didn't make them all stripper models with no package choices.

 

[JesseS]

Edit. I think the sticker modifies the GCWR.

Oh SHIT!!!!! now that's funny!

 

[toystwo]

Ya, it’s called compromising, something that creates inferior builds, I’m happy, don’t care about you! lol

True that, the ability to order a receiver hitch on a body on frame vehicle has always been considered the height of compromise and indicator of an inferior build.

 

[Lagrange 6g]

Some main takeaways:

• Build & Price update coming in March 2021
• Entire price list will be published in January
• Slide out tailgate takes away your on vehicle door storage
• All First Editions will be 2021 model year, unless a late availability top is chosen
• Backs of the seats will be changed for future model years
• Tow package on the First Edition only comes on the 2-Door model
• Dealers will be compensated based on conversion of existing orders with the original person who ordered

Why does the two door have carpet on the back of the rear seats when you can’t store doors back there anyway?

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