📈 Our 2021 Bronco Order Stats / Take Rates After 1K Submissions

[Administrator]

The Bronco6G order tracking list now has well over 1,000 orders' data submitted, a substantial sample pool to give us a look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.


TRIM
38.3% - Badlands
15% - Wildtrak
12.9% - Black Diamond
11.8% - Outer Banks
7.6% - Big Bend
7.5% - First Edition
7.0% - Base

BODY
60% - 4 Door
40% - 2 Door

COLOR
20.5% - Area 51
16.4% - Cactus Gray
13.1% - Carbonized Gray
9.1% - Velocity Blue
8.3% - Cyber Orange
8.2% - Oxford White
7.2% - Antimatter Blue
4.9% - Rapid Red
3.6% - Lightning Blue
3.4% - Shadow Black
3.0% - Race Red
2.2% - Iconic Silver

ENGINE
75.2% - 2.7L EcoBoost
24.8% - 2.3L EcoBoost

TRANSMISSION
85.1% - 10 Speed Automatic
14.9% - 7 Speed Manual

SASQUATCH TAKE RATE
54.3%

PACKAGES

45.9% - Lux Package
22.6% - Mid Package
16.4% - High Package
15.2% - No Package

TOPS
73.0% - Molded-in-Color (MIC) Hard Top Only
10.8% - Modular Hard Top, Painted Shadow Black
6.4% - Dual Top with MIC Hard Top
6.0% - Soft Top Only
3.9% - Dual Top with Modular Hard Top

STATES (TOP 10)
California
Texas
Michigan
Florida
Ohio
Pennsylvania
Washington
Colorado
Virginia
Illinois

Configuration matrix (based on above stats) by @Jason

Colors Matrix:

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[Dirty Bronco]

As always, thanks for everything that you do @Administrator

 

[vrtical]

50k broncos for everyone

 

[NM_21Bronco]

Lux surprises me most

 

[That_Hal]

Honestly kinda surprised the highest number is the most expensive build. It's what I am getting but just surprised by it.

 

[Carolina Jim]

And the profile of Broncos ordered hasn't changed much in the last 500+ orders

 

[ZackDanger]

I'm surprised there aren't more people holding out for the MOD top.

 

[ironmike]

I'm surprised there aren't more people holding out for the MOD top.

Maybe that's a good thing and I get my MOD top sooner.... ;-)

 

[ATX_Bronco]

I'm tempted to go with Iconic Silver since hardly anyone is choosing it.

 

[tower9000]

Honestly kinda surprised the highest number is the most expensive build. It's what I am getting but just surprised by it.

bronco6g users are probably quite a bit different than the average person who pulls a bronco off the dealer lot.

 

[Nimo]

Oh yeah, the 2.7L is going to be a delay.

 

[toughtoaster]

I'm surprised there aren't more people holding out for the MOD top.

I like the concept of the MOD top but not a big fan of the painted black that clashes with the MIC fenders and mirrors. I think it will look really good on OBX though.

 

[Dirty Bronco]

As always, thanks for everything that you do @Administrator

Side Note: It's pretty comical looking at these statistics and realizing I likely have the most common build.

 

[vrtical]

Lux surprises me most

yeah thats interesting, I had a hard enough time going to high, but the whole point was the 360 camera off road capabilities and Ford buried it, I was good with Mid.

 

[ResidualGenius]

Interesting number, figured LUX would be much lower. Guess my order in CO is looking good LOL

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