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kodiakisland

Black Diamond
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Clubs
 
So with the 2.3l at 25%, and the manual at 15%, it looks to me like the take rate for a stick is 60% when there’s actually a choice.

It will always be higher when people get to choose. When buying off the lot, finding a stick is rare. I wanted to look at a Gladiator last year and could not find a stick at the 3 dealers near me. They said if I wanted one I'd have to order. Dealers stock what they can sell the easiest.
 

Sal Gallo

Badlands
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2022 Ford Bronco Badlands
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Badlands
The Bronco6G order tracking list now has well over 1,000 orders' data submitted, a substantial sample pool to give us a look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.


TRIM
38.3% - Badlands
15% - Wildtrak
12.9% - Black Diamond
11.8% - Outer Banks
7.6% - Big Bend
7.5% - First Edition
7.0% - Base

Screen Shot 2021-02-01 at 8.27.36 AM.jpg




BODY
60% - 4 Door
40% - 2 Door

Screen Shot 2021-02-01 at 8.27.44 AM.jpg




COLOR
20.5% - Area 51
16.4% - Cactus Gray
13.1% - Carbonized Gray
9.1% - Velocity Blue
8.3% - Cyber Orange
8.2% - Oxford White
7.2% - Antimatter Blue
4.9% - Rapid Red
3.6% - Lightning Blue
3.4% - Shadow Black
3.0% - Race Red
2.2% - Iconic Silver

Screen Shot 2021-02-01 at 8.28.29 AM.jpg




ENGINE
75.2% - 2.7L EcoBoost
24.8% - 2.3L EcoBoost

Screen Shot 2021-02-01 at 8.27.51 AM.jpg




TRANSMISSION
85.1% - 10 Speed Automatic
14.9% - 7 Speed Manual

Screen Shot 2021-02-01 at 8.27.59 AM.jpg




SASQUATCH TAKE RATE
54.3%

Screen Shot 2021-02-01 at 8.28.08 AM.jpg




PACKAGES

45.9% - Lux Package
22.6% - Mid Package
16.4% - High Package
15.2% - No Package

Screen Shot 2021-02-01 at 8.28.14 AM.jpg




TOPS
73.0% - Molded-in-Color (MIC) Hard Top Only
10.8% - Modular Hard Top, Painted Shadow Black
6.4% - Dual Top with MIC Hard Top
6.0% - Soft Top Only
3.9% - Dual Top with Modular Hard Top

Screen Shot 2021-02-01 at 8.28.23 AM.jpg




STATES (TOP 10)
California
Texas
Michigan
Florida
Ohio
Pennsylvania
Washington
Colorado
Virginia
Illinois

Screen Shot 2021-02-01 at 8.28.45 AM.jpg




Configuration matrix (based on above stats) by @Jason

View attachment 85651

Colors Matrix:

1612203212901.png
I only have one question. How do I get the high package on a Black Diamond?
 

Jason

Badlands
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Badlands
Clubs
 
BD 60% 2DR, 52% 4DR?
I guess technically 100% have at least 2drs, but those numbers don't seem to match.
Thanks! Fixed. Apparently denominators matter.
 

@BadBlueBronco

Badlands
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Clubs
 
B&O stereo, dash USBs, heated steering wheel, universal remote, connected nav with the trail maps, and to a lesser-extent, wireless phone charging and adaptive cruise control.
I asked what you needed most not a list of all the additions lol
 

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Bronco_or_bust

Badlands
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Clubs
 
Just not believing that nearly 50% of members here are dropping over 60k for this vehicle. These stats are heavily skewed towards the diehard day 1/2 res guys who have 1) already ordered and 2) are more likely to go all out on their Bronco.

Would be nice if there was a way to mandate that everyone either check a box that they haven’t ordered yet or input their order into the tracking thread so we could get a better idea of the total distribution once 21 ordering closes.
I bet the average price for Badlands orders will be mid $50's. Which is a lot but if you Squatch a 4 door Big Bend you can easily get to $50k
 

indio22

Base
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Absolutely astounded that there is 200+ orders on the most expensive possible build, and what amounts to a 55k USD toy.

Either this forum skews wealthy or financially oblivious... I need to do what yall do
Easy credit. Ford should be happy if those upscale model percentages play out. Looks like I'll be in the minority, nickle and diming the salesperson for a base. :)

Interesting to see the 40% two door take rate. Could be a function of the forum membership, will be interesting to see if that holds with the at-large public.
 

xcxv

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hmm
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over half ordering 55K+ toys! perhaps Ford priced high trims too low!
 

ReimundKrohn

Big Bend
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Clubs
 
Bottom percentile in all my options.... except MIC hardtop. Nice!
 

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zrizik99

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Virginia
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Clubs
 
Glad shadow black is not as popular as I thought. :cool: I'll be a unicorn! 🦄🦄🦄 ❄❄❄❄❄🦄🦄
 

BrentC

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They were worried about the Wildtrak having too many orders but I think having a Badlands might be the deadly 7th.
When I placed my order at Advantage Ford in Calgary I asked about the order breakdown for their confirmed reservations. They indicated most orders they were receiving were Wildtrack. I was surprised and think that the results we see here could be skewed to the enthusiast side of things with the high BL orders.
 

beachman101

Badlands
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this really goes to show how ford screwed up the trim levels

maybe we are a biased group but it seems like most of the people are going high.

The main reason im badlands is simply because it has auto disconnect and wash out floors

I wonder what this list would look like if all broncos had washout interior with auto disconnect
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