Ford Announces FREE Sound Deadening Headliner For All 2021 Bronco With Hard Tops

[Hoofnmouth]

AWESOME now i can use my ford pass points /300$ at the strip club to make it rain!

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[jlaliberty]

I bet most everyone is happy about this with the exception of the folks from Hothead Headliners.

They be like...

Thanks though Ford! You made me happy.

I bet they 'll get some orders from those with the 2.7L engine

 

[BlazinGTO]

Thinking about it as well. Not sure I like the look or not

I called my dealer today to add it. I do agree though, it doesn't look great.

 

[weezy_jw]

I would imagine that, like most dealers today, Granger's folks are all heads down trying to maximize order conversions on this final day for initial allocation projection. I'd expect that once they have a chance to take a breath they will probably put out a note here regarding this with a process to update our orders with headliner option if we want it. Since we typically have up until a VIN is assigned to make changes to our order(s) there shouldn't be any hurry to get this done.

Yes, it's a headliner but not just on the MIC but on any HT. The difference is that it is now going to be no-cost standard on the modular and optional (also no-cost) on the MIC with MGV.

Define "easily" removable. It may be done with 2-way tape in which case it's relatively easily removable or it may be glued in in which case removal may not be so straightforward (or may require a fair amount of effort to clean up the HT after removal).

I plan on adding this to my BL MGV but will wait until Granger comments on this.

Edited to clarify optional on MIC with MGV interior.

So since I don’t know much about it. Will these be a decent option? Or worth paying for hotheads?

 

[TJconvert2.7]

Per Ford:

See how easy this communication is? Now how about a “starting next week customers can opt for British Racing Green.”

 

[BlazinGTO]

Too many posts to read, so maybe this has been said.

The reason they are free now?...my theory


The roof has changed in a way that these will not fit MY22. They have more than they need so they included it so as to not be stuck with extra inventory.

 

[StephensAutoCenter]

AWESOME now i can use my fod pass points /300$ at the strip club to make it rain!

 

[JaxGtc]

Thank you. That is about as definitive as it gets.

 

[Efthreeoh]

What about MY '22?

 

[grayshadow]

Hmmm, I was going to with Hot Heads liner anyway

 

[Bronc-O]

A tremendous cost for Ford to absorb; had to be a contentious decision. Unless you've made an odd pricing deal, this is a big win for us.

If installing on the assembly line slows things down, that can get costly pretty fast. Even if were only 3-4 less vehicles per day, that adds up to a lot of lost profit. Cheaper in the long run to send the headliners to Webasto and pay them $1.50 to install them while building the tops.

 

[Pancho Kornwallace]

Like @Vigor I also got a price confirmation sheet sent from my AWESOME Dealer.

CONFIRMED the price went down by $495. It shows as a $0 option now:

 

[Pancho Kornwallace]

If installing on the assembly line slows things down, that can get costly pretty fast. Even if were only 3-4 less vehicles per day, that adds up to a lot of lost profit. Cheaper in the long run to send the headliners to Webasto and pay them $1.50 to install them while building the tops.

Or have them install them for FREE, as compensation for unknown issues that may be occurring there.

 

[FerkinBlonco]

I am quite pleased with this change. Hopefully the base MSRP doesn't change either

Kinda cool that Ford even thought about the wash-out interior folks and isn't going to force this update on them. Personally, I'll be electing for the free upgrade on my BD build, though.

I'm curious to see if they come out with a statement clarifying why the move (namely the free move). E.g., was it that bad without that they thought it prudent to include as a base option? I see they did it for noise and looks, but that was always the reason to add it... I'm mainly interested in why it's a freebee now. I'm not complaining though, for sure!

 

[Blitzjb]

Is ford trolling since MIC is 1 of the deadly 6?

Modular is one of the 6, not MIC

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