You're exactly right that most won't take this thing off road, but they desperately want to look like those of us who do, so not so sure they'll openly complain, but instead eat it, then sell the Bronco as soon as they can unless the rugged trend continues for longer than anticipated.I am not necessarily talking about ride but on a smooth road for a short test drive it's not going to be that much different.
I mean the overall aesthetics of a truck with a removable top. It is going to be louder and be much more truck like than crossover/luxury suv. Wait for the complaints about road noise and tire noise and soft top issues and.....
I saw the same thing happen when Jeep came out with the JL redesign. It will happen here on this site. You can see some of it starting with the dealer demo reports coming out.
And the majority of Bronco buyers are not taking it off-road....just like the majority of Jeep buyers.
Off roading and camping tends to trend in cycles. First, something happens in pop culture, then everyone wants to go outdoors. Then there's the bugs, weather, the cost, the crowds, strange men in the woods, then the trend dies a bit.
I think in 3-4 years the uncommitted will tire of it, call it too expensive, get their Bronco stuck, pay for the recovery, then refocus on whatever electric car they likely were a better fit for anyway.
Then there are the ones who've never spent this much for a vehicle and expect it to ride like an Escalade which now costs $100K.
These Goodyear tires are Fords attempt to put some lipstick on this pig, but even their pro drivers don't ride them when testing the Bronco since they're essentially a road MT for only light duty, not Moab.
I wouldn't worry much about these guys. As long as you or I fit the definition of "cool" when we are seen in our Broncos, the truck will sell. I'll enjoy topless riding even when rolling over potholes in the city myself.
Once I get my white top and that 4WP stripe on the side of my Area 51 2Dr, Squatch, the eyeballing will really get bad!
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