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jbnewcar

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Todays email.

Ford Bronco 5/28 Bronco Production Update E-mail & Dealer Insight FAQ 📬 Screen Shot 2021-05-28 at 10.55.28 AM




More info/details posted by @flip

What about current scheduled orders: We have been told by our zone managers that if you currently have a VIN you are OK and the hard top issue should NOT affect you. Of course, this is not in writing but has been verbally confirmed by at least 2 reps.

What about FEs that haven’t been scheduled yet: Again, non-confirmed information is that a large chunk of these will be looked at next week when another round of scheduling happens. Not sure if it will be the balance of what’s left or just a portion.

Am I screwed if I’m a WT or 2 door: Neither the email nor associated FAQ address this question except for FE orders. There has been no information to say yes or no but several of us believe you may be hosed. I hope additional communication comes out to address this.

If I change tops will it get built: No, sort of. The FAQ plainly states you have a better chance of getting built if you have a 4 door, soft top and none of the restricted commodities. There is no guarantee changing these will get you built as dealer allocation and time stamp are still major factors.

Allocation: Ford states they intend to continue to schedule as many builds as they can within the production capacity and commodity constraints. We have heard they intend to fill dealer allocation numbers regardless if a customer walks away from the order or not. This could mean the dealer has a unit on the lot that they are free to sell. What it doesn’t mean is there is some sort of dirty deal between Ford and the dealers. If we tell Ford a customer wants the vehicle, they are going to build and ship it. Customer decides not to take delivery it’s still our problem.

Production: Ford is going to build as many units as possible but is likely to miss the targets they set at the beginning. There are no figures available to say how far short of the target they will be as several factors have impacted this.

What happens if you don’t get a ’21: No information has been provided to us yet to answer this. We assume they will have 2 more rounds of scheduling to fill out the ’21 model year. They may ask us to reconfirm ’22 model orders and make changes as needed. Nothing has been communicated related to time stamps, however we assume they will try to build ’22 models with consideration to commodity availability and time stamp.
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North7

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One of our friends of the forum dealers provided us with some insight.


To: All Bronco Specialists & Dealer Principals

Subject: Bronco Specialist Update | May 28 Customer Communication


Please see this week’s Bronco Specialist updates below. Have a great Holiday weekend!

BRONCO PRODUCTION UPDATE EMAIL – Attached

Today, Ford is announcing to all unscheduled Bronco order holders that due to supplier challenges surrounding hardtop roof production, we will not be providing customers a definitive delivery window. To help assist with incoming customer questions, please review the attached advanced notice customer letter that will be sent at 2:00 pm EST and corresponding FAQs.


Key Messages

  • The all-new Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production.
  • We are investing millions of dollars to fix our roof supply issue and increase availability of high demand parts. The benefits from these investments unfortunately won’t materialize overnight.
  • We will not be providing customers a definitive delivery window. We will continue to alert customers as their Broncos achieve every milestone in the production process (Scheduled for Production, Built, Shipped, Delivered)
  • We’re doing all we can to take care of our customers and we’re working on options which we’ll share in the coming weeks.
  • There is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
Action Requested – Dealer Next Steps

  • Contact unscheduled Bronco order holders notifying them that switching their build to a soft top will likely expedite scheduling
  • Update all orders in WBDO by Monday, June 7th to be ready for the next round of scheduling
FAQs – Attached

  • Is Michigan Assembly Plant still on track to begin customer deliveries this summer? Yes. The all-new 2021 Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!
  • Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.
  • Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.
  • Given the challenges, will hardtop roof production continue for 21MY? Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.
  • You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top? Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
  • When will Bronco customers receive an estimated delivery window communication? We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two-door or four-door model is:
    • Ordered – Order has been placed with Ford
    • Scheduled – Vehicle has been scheduled to an approx. build week (45-60 days ahead of production)
    • Built - Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
    • Shipped - Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.
  • Have all 2021MY Broncos been scheduled for production? No. Scheduling will continue on a monthly basis with the following cadence:
    • First Week of The Cycle: First Edition orders
    • Second Week of The Cycle: Full month of scheduling
    • Subsequent Weeks: Scheduling runs until the operating plan is full
  • How are Bronco two-door and four-door First Edition customers impacted by hardtop roof production challenges? All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.
  • Will customers who have placed their order, now be pushed into 2022 model year? As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.
  • How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.
 

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jedmisten

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At least it’s not all of you receive a MY22. I expected this. All good! I will continue to enjoy my new Mach E.
 

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Panmort

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All the hints people tried to drop made it seem like doomsday.
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