5/28 Bronco Production Update E-mail & Dealer Insight FAQ 📬

[Hoofnmouth]

I will have hope when b&p lets me add manual trans with sasquatch.

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[Mad Martigan]

I asked Ford this morning what this meant for Wildtrak and 2 door customers since there currently isn't an option for soft tops on them. He didn't know the answer to that and said he'd get back with us. He simply said we should try to switch everyone to the soft top if we could and if they wanted a chance at a Bronco this year.

I haven't read this entire thread, so it could've been stated already, but I will add this part that isn't going to be popular. Given the number of units currently in the queue that have constraints, Ford is going to allow dealers to put in "stock" orders with the hopes they get pulled so the plant is at capacity. I heard that rumor yesterday, and actually tried to put one in WBDO, but we didn't have the option to choose "stock" as the order type. Supposedly within a few days, they will have that changed just like every other model we order. To put in simpler terms, say a dealer is allocated 10 units for a build cycle, but only 5 orders get scheduled because of constraints. If that dealer has stock builds in the system that are buildable, those will get pulled to fill the total allocation of 10.

I assume most dealers will simply put in a bunch of 2.3L, soft top 4 doors with minimal constraint items. Don't shoot the messenger.

 

[TellurideBronco]

It’s a centipede.

The Achilles heel is the roof then why are all the other "constraints" listed as well? How many heels did Achilles have?

 

[WyoBronc]

What about maybe offering a solution vs. a problem identification regarding the hard-top to customers.

Say maybe if you switch your order to Bronco with soft-top that is "hard-top ready" (e.g. comes with connections for wiper and fluid installed).

Would need to add this option - "hard-top ready" in build and price and provide dealer delivered pricing for both MIC and Modular hard tops when available.

My guess is that would get people to switch ASAP. Thus allowing you to fill more early adopter orders and more happy customers.

Because if they did that most everyone would take them up on it and then they’d be out of soft tops as well, and no Broncos would be built.

 

[flip]

Thanks for sharing.

Do you know if dealers will lose their allocations if they fail to submit enough stock orders? In other words, can they choose to leave reservations in play longer?

Using my allocation as an example. 7 of my 17 have VINs. When the next preview or whatever they are going to call it happens, just say I get the other 10. Of those 10, we might only be able to get 7 of those built as they are now and assume no one else will change their order to fill the other 3. They are going to offer me 3 units we can configure (soft, 2.3, auto, 4 door, mid or high, no tow, etc) basically, stuff they have plenty of parts to build. Theoretically, if all of this even happens, we get the 3 built for stock or we decline them and they go back into the pool and would be offered to other dealers in my zone or region.

Not sure if by declining excess '21 allocation will impact '22 allocation but I'm not willing to take any chances since it would impact my other '22 customers. By going to off-roadeo we get additional allocation for '22. Nick and I went on the 10th, our GM and a salesman got back yesterday and we might send 2 more groups yet. It's costing us about $1K per person but if it helps us get more for our '22 peeps, all the better.

 

[Eric L]

38 pages of blah blah blah.....

 

[xcxv]

yay everyone is a 'Priority' at free off-roadeo!

...

"They don't mention that you still have to pay your own flight and pay $300 a night at their preferred hotel."

...

oh, nevermind.

 

[Skdmarc]

Switching vendors is not even remotely possible. Sure, if the plan is for the new vendor to make them for 2023.

Ford did state they spent millions to fix the roof supply issues. You can take that with a grain of salt, but they did state they are fixing supply issues.

With a product that will be made in such large quantities (10s of thousands a year), switching vendors, factories, processes, etc. is a massive undertaking. They can't just have a meeting one night and decide to cancel Webasto and start with someone new next week. Nor can they implement a change that will fix the supply issue overnight.

If it was as simple as that, wouldn't they have done it already? Any delay is not helping Ford either.

Agreed just can't believe they didn't see this problem coming down the pipe who was asleep and didn't sound the alarm

 

[North7]

This does it for me....moving on to ordering a Raptor. At this point I fully expect my bronco to be a 23.....

 

[BmoreCmore]

So if you want a bronco now, you have to order the most “Bare Bones, Basic Bronco” that not a lot of people want. Lol

 

[jkburg]

I got 4 out of 7. Looks like we in this long haul together. Smoke em if you got em.

6/7 for me and it would have been 7/7 if I could get the tow package.

 

[Flynn1m]

Nothing was in my inbox?! This was a customer email sent from Ford, right?

Check your spam file. That is where I found mine.

 

[T Neil]

blaming everything on webasto email reads like BN wrote it.

This is the second time this week that Webasto got me. Boat heater failed after 4 years. Now the hardtop. Damn it.

Seriously, I can only hold Ford accountable. This production (lack of production) issue has been known for months, possibly 8 months now, and still they can not get over 40 unit molded in one day? Old Henry Ford would be left scratching his head on that one.

 

[LIKEABOSS]

They could make the hard top shortage a non-issue for a lot of people if ordering the soft top came pre-wired to support the rear defroster and wiper. Then when you can finally get a hard top you’re good to go.

 

[Beachin 74]

The next shoe to drop will be Ford announcing that 20% names not matching the reservation will be upped to 50% so the dealers can sell the Broncos that the original reservation holders dropped out of.

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