It depends on which trim and options you get, but yes, Bronco will hold value well. It's a unique vehicle and its a Ford, which means easier and cheaper to fix historically.
Normally, options and electronic gadgets don't hold value well as they age, people want the newest tech. With Bronco allowing over the air updates, as long as the processor is powerful like the ones in today's smartphones which are more like laptop processors, it will be years before the interface slows down.
I think with Bronco, much like Wrangler, a Rubicon or Badlands will be most desirable second hand. Buyers know most Rubicons aren't driven hard, same will be for Badlands (except for mine. Ha!), so if you get Badlands or Wildtrak, those are wonderful platforms out the door, but even better to build off of. Don't think there are any diminishing returns here unless you just mall crawl a loaded Bronco.
The cool factor of Bronco is going to be a shock to the system for many people. Rolling around sitting high, top and doors off. Most lame minivan or boring Tahoe owners are going to dream of looking just like us and they'll be willing to pay a premium for the pleasure.
I plan to hold onto mine for 8-10 years. Anything can happen within this time, but I plan to really bash my Badlands after year 5, then get a new one and do it all again.
Normally, options and electronic gadgets don't hold value well as they age, people want the newest tech. With Bronco allowing over the air updates, as long as the processor is powerful like the ones in today's smartphones which are more like laptop processors, it will be years before the interface slows down.
I think with Bronco, much like Wrangler, a Rubicon or Badlands will be most desirable second hand. Buyers know most Rubicons aren't driven hard, same will be for Badlands (except for mine. Ha!), so if you get Badlands or Wildtrak, those are wonderful platforms out the door, but even better to build off of. Don't think there are any diminishing returns here unless you just mall crawl a loaded Bronco.
The cool factor of Bronco is going to be a shock to the system for many people. Rolling around sitting high, top and doors off. Most lame minivan or boring Tahoe owners are going to dream of looking just like us and they'll be willing to pay a premium for the pleasure.
I plan to hold onto mine for 8-10 years. Anything can happen within this time, but I plan to really bash my Badlands after year 5, then get a new one and do it all again.
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