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BuzzyBud

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Excellent thread! Thank you!
It sounds like you find the Ford soft top to be OK. Would you consider replacing it with the Bestop twill if one were available? (Can not find it listed on the Bestop website.)
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I never said the jeep was superior offroad. I said the Rubicon is a better (specifically) rock crawler than the Bronco SAS could possibly be. It's all written fairly clearly, sorry if you don't agree.

Don't mind the trolls.

Curious as to your thoughts on the Sway Bar Disco performance. All the vids seem to show moderate articulation gain and its the front locker making the difference on the IFS. It clearly isn't as much of a performance improvement as it is on a SFA Rubicon but do you think it's a necessary feature for the IFS bronco or save the money and go with a basesquatch, especially since the interior materials are so cheap (not worth the other trim upgrades)?
 

Jhuff

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Rear cargo plastics are very thin and off. There will be a lot of things that will come loose and make noise/rattle over the 1st few years of ownership. . .
I have a friend who works directly in a Toyota plant and his entire job is to tweak the plastics designs for better fit and strength inside of design and tooling constraints.

Hopefully Ford has a guy like this and hopefully he is REALLY busy.
 

Compta38

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Not the first. There have been a number of reviewers who have commented that even though the MGV is possibly the best looking option, it is the least comfortableā€¦. The cloth actually got rave reviews for comfort and feel. Plenty of reviews on YouTube now. Due to the level of obsession I feel, I watch several reviews daily. šŸ˜
I have been in all 3 interiors of Bronco multiple times as well as Rubicon and to me the MGV is superior in every way. It doesn't feel cheap at all and is very comfortable. I personally moved up a trim level solely for MGV.
 
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Erock

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Hey OP, welcome aboard. Iā€™ll state first that Iā€™m not a customer, and likely never will be... but... can I ask what you plan to do differently than most every other off-road outfitter/builder? You stated that Bronco canā€™t rock crawl as good as a Rubicon, so my question is, do you have a design to cure some of that? I donā€™t mean by doing an axle swap... more along the lines of longer A-arms or something of that nature. Seems most everyone will be making the same boring triangulated looking bumpers... and probably those silly angry eyes looking stuff, so how are you gonna stand out and carry the Bronco to the next level, for the customer? How are you gonna win over customers that donā€™t care to play dress-up with their rigs, but instead want to boost its capabilities. I donā€™t mean to seem condescending either... just looking for real answers to what you say are the Broncos shortcomings.
 

Jdyount

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Theres no cliff-notes for this. Read it or pass.

For the last 10 years I have been a Jeep enthusiast. Starting with 2 Grand Cherokees (wk2 platform) Which I heavily modified, at least as far as was reasonable at the time. www.wk2project.com.
After that, I jumped in to JL Wranglers both as a hobby and then as a builder.
www.jlrubitron.com The 1st Wrangler Build.
www.thecustomjeepbuilder.com The Passion
www.doetschoffroad.com The Shop

I am currently building my own Bronco Badlands for SEMA 2021. I will also be building for the show a 1st edition SAS, a Wildtrak SAS and another Badlands.

My Badlands (non SAS) arrived Friday so here is the initial impression of the vehicle itself, followed by a more direct comparison to Wranglers.

Initial impression Day 1-
Looks:
Looks cool. I appreciate that while they were certainly using the Wrangler as their model, there are a ton of important physical differences that give it its own personality strictly from a visual perspective. Interior is definitely nice to look at and be surrounded by while driving. Seat design and bolster are comfortable and attractive. Gauge cluster is a bit weak with top off and bright outside. Not a huge fan.
Materials: Seating, Skip the vinyl. Not impressed and gets VERY hot. Plastics in most places are very cheap (too cheap) too thin. "Oh shit" handles are too loose and flimsy to be a reassuring handle. Rear cargo plastics are very thin and off. There will be a lot of things that will come loose and make noise/rattle over the 1st few years of ownership, especially if used. Semi-normal in this segment, but if they wanted to excel they could have spent more time here.
Engine/Trans: I chose the 10spd/2.7 setup so I cannot speak to the other. While there is certainly some significant lag off the line the rest of the powertrain is quite nice. I cant imagine it with less power, (2.3) but like I said, I dont really know. It has, for its size, great around town power, passing power and fantastic gearing all around. It also really knows its place when offroading in different slow and fast situations but ill dive back in to that later.
Soft Top: I like it. I dont care for the look of the rear flap but thats my only major gripe. Taking the windows out (and back in) is straight forward. The positions of opening it are nice, and the "click" to secure it when its all the way back is nice, although it still makes some noises. Removing it completely is easy, as long as you are two tall-ish, strong-ish guys. My 5'9 16yr old kid gave it his best but scraped my roll bar on the way up and out. A bit noisier than expected.
Audio: I did not opt for the upgraded audio. BIG MISTAKE. Its really horrible. Really.

Day 1.5 real world driving
Put about 120 miles on it in the 1st day, mix of city and highway. I loved it all. Drives fantastic. It does drive BIG. If you are coming from a Jeep, a small SUV...this will feel big and wide. Bigger and wider than it really is. 1st time through tight parking lots etc youll be a bit more careful as you learn it. It felt as wide as my full size trucks. In traffic (even though it seems like it takes up the whole lane), its actually quite nimble. it glides around the road effortlessly. It likes faster. Everything with this platform seems to reward a bit of speed and momentum. Slow speed turns are a lil more awkward and require more steering effort than most in this segment. 10 spd! 10 spd! 10 spd!!!! Absolutely fantastic transmission and programmed perfectly IMO.

Day 2 off-roading. Basic Trails. (With 12 Wranglers)
So today I took it on a couple of trails mostly rated in the 3-4.5 out of 10. I spent 7 hours wheeling around Arizona at Butcher Jones, the Rolls OHV, and Bulldog Canyon. This is mostly basic trails with loose dirt, rock, river rock, banked turns, a few hill climbs, a couple of waterfall decents and some really fun high speed sandy washes.
The Bronco really shines in this category. Again, Ill make comparisons later but just straight impressions here. The 4wd modes/GOAT is all fairly intuitive. Its nice that if you shut the Bronco off on a break, it will ask if you'd like to resume that same mode at startup. Yes, thank you I do! I spent a majority of the day in 2wd, but used 4hi/baja as well as 4low/rock crawl as well.
The Bronco soaks up everything. The IFS and Bilsteins were clearly in their element.
On the trail at and avg of 13mph things were simple, comfortable and enjoyable.
The Hill climbs I mostly used baja and momentum and it conquered them all without breaking a sweat. One hill climb had very loose rock at the top 1/4 of the hill as well as a very high angle. It did require 4lo and both lockers but once engaged it pulled up it like it was nothing. It did take a bit longer to engage than I cared for though.
The washes. Oh my. It is very hard to unsettle this Bronco! Baja engaged and foot to the floor. The electronic nannies allowed a perfect amount of "fun-having" while keeping it all well balanced. Ruts/woops were very much welcome and soaked up by the suspension much better than expected. I have a Ram TRX as well so this is high praise. The Bronco had poise throughout all of the paces I put it through. I very much want to run a wildtrak through this same section.

OK, so how does it compare to a Wrangler?!?!
Dammit...I really wish this wasnt a question, because it SHOULDNT be. Yet here we are.

-It is NOT a Wrangler. Stop the comparisons, stop the wiener measurements, stop the hate. They are different and thats a good thing! The Bronco 100% has better daily driver manners, there is no question. The Bronco definitely enjoys high speed anything more than the Wrangler. The Wrangler 100% excels in Rock Crawling. Everything else comes down to a matter of opinion. They arent the same nor were they meant to be.

-GO OUT WITH WRANGLER GROUPS! If you do not come from an offroad background, the Wrangler guys will teach you alot even though they are vastly different. Other IFS rigs (tacomas and the like) honestly do not hold a candle to the Bronco and in most cases you can run similar lines to the Wranglers. Plus theres lots of them doing lots of things. Be friendly, we do not bite. Whatever trash talking you hear at 730am at the trailhead will be gone by 9. ;)

-The Bronco both fills a gap, and takes away some of Jeeps thunder. A large majority of Wrangler owners have Sports and Saharas. They are still very capable off-road, sans lockers and low range. They have great articulation (especially once modified) that allow them to do so fairly difficult things easily. Rubicons are a different creature and at the end of the day whatever level Sasquatch you get stock vs stock or modified vs modified will never be able to rock crawl (7 and up trails) like a Rubicon. Please do not think it will. It cannot. It isnt supposed to (yet).

-The Bronco is a better place to spend time in. It looks good, it feels good. If you are commuting a lot, or love road trips...it wins.

-The Wrangler fit & finish is better all around, and thats not saying much for either of em!

-Bronco wins the transmission war and I really love the JL 8speed.

-2.7 is > 2.0 or 3.6
-2.7 is < 3.0d or 6.4

-The power of the 2.7 and its very smart 10spd is phenomenal offroad both in slow and high speed offroading. The additional tuning changes with the GOAT modes make it enjoyable in all situations. There was really no where I was expecting or needing more power or being in the proper gear.

-Bronco braking is better.

IMO
In my opinion, most Wrangler sport/sahara owners that test drive a Bronco (if they like the looks of it) will strongly consider moving to a Bronco. Rightfully so. Rubicon owners like myself (ones that use them to the extreme) will stay put. But I sure like having the Bronco in the stable!!

Now comes the fun part! I cannot wait to begin building these 4 Broncos. Each will have a different use/purpose/look. I promise to keep the forum up to date on them with much shorter posts.
This really is a great review, I do slightly disagree with you on your comparison to a Rubi... I think they are a lot closer rock crawling stock to stock. Ford did 1000% target the Wrangler so you HAVE to compare them, and a Badland Sasquatch vs a Rubicon is the comparison (top stock vs top stock).

Yes, the Rubi does have a higher ceiling rock crawling, anyone would agree with that. My issue is that you are comparing a stock Bronco that isn't fully optioned with your experience crawling Rubicons that I very much doubt are stock (on 33s). I think a stock Rubi and a stock Badlands Sasquatch would probably compare fairly closely on rocks. Both are locked front and rear, both have sway bar disconnects, both are very low geared. What the Rubi makes up for in solid axle, the SAS Badlands makes up for in having 35s. Disclaimer: Yes Jeep started offering a lift and 35s, but just recently (and in direct response to Bronco Sasquatch) so I don't really consider that stock for a Rubi just yet.

I think you hinted at this, but lets see how your opinion changes once the aftermarket comes around a bit. Given the Wrangler has been around for 34 years (and the Willys/CJ since 1944) and really hasn't changed (physical dimension wise) all that much (minus the 4-door), the aftermarket has had a ton of time to come up with refinements. Let's give the Bronco a little time and see what happens... Do we see a Bronco solid axle swap from the aftermarket? MAYBE, if the frame geometry allows.

What we will see are HEAVILY modified customs, with solid axle swaps, dovetailed front and rears (someone will be the first to get the sawsall and start hacking away), giant coilovers attached to tube hoops, integrated roll-bars,... Everything extreme we see on Jeeps, we'll see on these new Broncos.

This is really the re-birth of the Bronco. Finally a direct off-road competitor to the Wrangler. I can't wait to see what people come up with!
 

Butzy

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Theres no cliff-notes for this. Read it or pass.

For the last 10 years I have been a Jeep enthusiast. Starting with 2 Grand Cherokees (wk2 platform) Which I heavily modified, at least as far as was reasonable at the time. www.wk2project.com.
After that, I jumped in to JL Wranglers both as a hobby and then as a builder.
www.jlrubitron.com The 1st Wrangler Build.
www.thecustomjeepbuilder.com The Passion
www.doetschoffroad.com The Shop

I am currently building my own Bronco Badlands for SEMA 2021. I will also be building for the show a 1st edition SAS, a Wildtrak SAS and another Badlands.

My Badlands (non SAS) arrived Friday so here is the initial impression of the vehicle itself, followed by a more direct comparison to Wranglers.

Initial impression Day 1-
Looks:
Looks cool. I appreciate that while they were certainly using the Wrangler as their model, there are a ton of important physical differences that give it its own personality strictly from a visual perspective. Interior is definitely nice to look at and be surrounded by while driving. Seat design and bolster are comfortable and attractive. Gauge cluster is a bit weak with top off and bright outside. Not a huge fan.
Materials: Seating, Skip the vinyl. Not impressed and gets VERY hot. Plastics in most places are very cheap (too cheap) too thin. "Oh shit" handles are too loose and flimsy to be a reassuring handle. Rear cargo plastics are very thin and off. There will be a lot of things that will come loose and make noise/rattle over the 1st few years of ownership, especially if used. Semi-normal in this segment, but if they wanted to excel they could have spent more time here.
Engine/Trans: I chose the 10spd/2.7 setup so I cannot speak to the other. While there is certainly some significant lag off the line the rest of the powertrain is quite nice. I cant imagine it with less power, (2.3) but like I said, I dont really know. It has, for its size, great around town power, passing power and fantastic gearing all around. It also really knows its place when offroading in different slow and fast situations but ill dive back in to that later.
Soft Top: I like it. I dont care for the look of the rear flap but thats my only major gripe. Taking the windows out (and back in) is straight forward. The positions of opening it are nice, and the "click" to secure it when its all the way back is nice, although it still makes some noises. Removing it completely is easy, as long as you are two tall-ish, strong-ish guys. My 5'9 16yr old kid gave it his best but scraped my roll bar on the way up and out. A bit noisier than expected.
Audio: I did not opt for the upgraded audio. BIG MISTAKE. Its really horrible. Really.

Day 1.5 real world driving
Put about 120 miles on it in the 1st day, mix of city and highway. I loved it all. Drives fantastic. It does drive BIG. If you are coming from a Jeep, a small SUV...this will feel big and wide. Bigger and wider than it really is. 1st time through tight parking lots etc youll be a bit more careful as you learn it. It felt as wide as my full size trucks. In traffic (even though it seems like it takes up the whole lane), its actually quite nimble. it glides around the road effortlessly. It likes faster. Everything with this platform seems to reward a bit of speed and momentum. Slow speed turns are a lil more awkward and require more steering effort than most in this segment. 10 spd! 10 spd! 10 spd!!!! Absolutely fantastic transmission and programmed perfectly IMO.

Day 2 off-roading. Basic Trails. (With 12 Wranglers)
So today I took it on a couple of trails mostly rated in the 3-4.5 out of 10. I spent 7 hours wheeling around Arizona at Butcher Jones, the Rolls OHV, and Bulldog Canyon. This is mostly basic trails with loose dirt, rock, river rock, banked turns, a few hill climbs, a couple of waterfall decents and some really fun high speed sandy washes.
The Bronco really shines in this category. Again, Ill make comparisons later but just straight impressions here. The 4wd modes/GOAT is all fairly intuitive. Its nice that if you shut the Bronco off on a break, it will ask if you'd like to resume that same mode at startup. Yes, thank you I do! I spent a majority of the day in 2wd, but used 4hi/baja as well as 4low/rock crawl as well.
The Bronco soaks up everything. The IFS and Bilsteins were clearly in their element.
On the trail at and avg of 13mph things were simple, comfortable and enjoyable.
The Hill climbs I mostly used baja and momentum and it conquered them all without breaking a sweat. One hill climb had very loose rock at the top 1/4 of the hill as well as a very high angle. It did require 4lo and both lockers but once engaged it pulled up it like it was nothing. It did take a bit longer to engage than I cared for though.
The washes. Oh my. It is very hard to unsettle this Bronco! Baja engaged and foot to the floor. The electronic nannies allowed a perfect amount of "fun-having" while keeping it all well balanced. Ruts/woops were very much welcome and soaked up by the suspension much better than expected. I have a Ram TRX as well so this is high praise. The Bronco had poise throughout all of the paces I put it through. I very much want to run a wildtrak through this same section.

OK, so how does it compare to a Wrangler?!?!
Dammit...I really wish this wasnt a question, because it SHOULDNT be. Yet here we are.

-It is NOT a Wrangler. Stop the comparisons, stop the wiener measurements, stop the hate. They are different and thats a good thing! The Bronco 100% has better daily driver manners, there is no question. The Bronco definitely enjoys high speed anything more than the Wrangler. The Wrangler 100% excels in Rock Crawling. Everything else comes down to a matter of opinion. They arent the same nor were they meant to be.

-GO OUT WITH WRANGLER GROUPS! If you do not come from an offroad background, the Wrangler guys will teach you alot even though they are vastly different. Other IFS rigs (tacomas and the like) honestly do not hold a candle to the Bronco and in most cases you can run similar lines to the Wranglers. Plus theres lots of them doing lots of things. Be friendly, we do not bite. Whatever trash talking you hear at 730am at the trailhead will be gone by 9. ;)

-The Bronco both fills a gap, and takes away some of Jeeps thunder. A large majority of Wrangler owners have Sports and Saharas. They are still very capable off-road, sans lockers and low range. They have great articulation (especially once modified) that allow them to do so fairly difficult things easily. Rubicons are a different creature and at the end of the day whatever level Sasquatch you get stock vs stock or modified vs modified will never be able to rock crawl (7 and up trails) like a Rubicon. Please do not think it will. It cannot. It isnt supposed to (yet).

-The Bronco is a better place to spend time in. It looks good, it feels good. If you are commuting a lot, or love road trips...it wins.

-The Wrangler fit & finish is better all around, and thats not saying much for either of em!

-Bronco wins the transmission war and I really love the JL 8speed.

-2.7 is > 2.0 or 3.6
-2.7 is < 3.0d or 6.4

-The power of the 2.7 and its very smart 10spd is phenomenal offroad both in slow and high speed offroading. The additional tuning changes with the GOAT modes make it enjoyable in all situations. There was really no where I was expecting or needing more power or being in the proper gear.

-Bronco braking is better.

IMO
In my opinion, most Wrangler sport/sahara owners that test drive a Bronco (if they like the looks of it) will strongly consider moving to a Bronco. Rightfully so. Rubicon owners like myself (ones that use them to the extreme) will stay put. But I sure like having the Bronco in the stable!!

Now comes the fun part! I cannot wait to begin building these 4 Broncos. Each will have a different use/purpose/look. I promise to keep the forum up to date on them with much shorter posts.

20210801_083358.jpg



20210801_083604.jpg
Were they using the wrangler as their model or 1st gen as their model? Or both?
 

Mattwings

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I never said the jeep was superior offroad. I said the Rubicon is a better (specifically) rock crawler than the Bronco SAS could possibly be. It's all written fairly clearly, sorry if you don't agree.
I donā€™t agree or disagree, I must be missing something, because I donā€™t read any explanation of how the Jeep was superior in the rocks. It makes sense that ultimately a SFA vehicle might be, I am just curious what lines or trails or conditions a comparable Jeep did they the Bronco didnā€™t. I have my opinions on the subjective stuff, we all do, I am curious on the objective comparisons when they come up. Thanks for posting all the detail too btw.
 

Squatch

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Thank you for the review, your honest opinion, and anti-fanboy sentiment.

I do take umbrage, a tinge of fanaticism at the helm, with the absolute certainty with which you declare the Rubicon the better rock crawler, especially, if comparing stock offerings considering the levels of the trails. However, it's not just some rando's opinion and we're all waiting for a modified v. modified comparison with a mature 6G Bronco aftermarket in place.

Unlike some, I love opinions and information that tests viewpoints and knowledge I hold sacred! It may not always seem like it, though, lol. I look forward to more write-ups!

*Of course, the Rubicon is a better on the rocks... can't get death wobble at 5 mph! ;)
 

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BroncoJay

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Great... another opinion claiming to be fact....

like Iā€™ve said before all these test drive opinions are just that opinions...

someone says this shit seems cheap another person says itā€™s good quality, some say they love this another hates this...meh...

find out for yourself... take these reviews with a grain of salt....
 

telenerd

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Great... another opinion claiming to be fact....

like Iā€™ve said before all these test drive opinions are just that opinions...

someone says this shit seems cheap another person says itā€™s good quality, some say they love this another hates this...meh...

find out for yourself... take these reviews with a grain of salt....
Yeah you do have a point. I thought the vinyl seats and interior were nice. Not sure how thick the plastic vinyl is but it looks like it will hold up over time. I didnā€™t think it looked cheap but Iā€™ve never owned a high end vehicle. Bronco Interior is far better than my Subaru.

Excited to see the Bronco build.
 

BroncoJay

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Yeah you do have a point. I thought the vinyl seats and interior were nice. Not sure how thick the plastic vinyl is but it looks like it will hold up over time. I didnā€™t think it looked cheap but Iā€™ve never owned a high end vehicle. Bronco Interior is far better than my Subaru.

Excited to see the Bronco build.
I can find a dozen or more posts on people who love the MGV and even say itā€™s more supple than the leather. So like I said one dudes opinion saying itā€™s cheap does very little to sway my opinion..
 

Sarconus

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I was in a Rubicon one week then a Badlan


I have been in all 3 interiors of Bronco multiple times as well as Rubicon and to me the MGV is superior in every way. It doesn't feel cheap at all and is very comfortable. I personally moved up a trim level solely for MGV.
I rode in mgv and leather this weekend. Mgv does get hot but that's normal. Leather was decent too but lots of sag but didn't get quite as hot as mgv. Mgv had no sag.
 

hemiblas

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Great post!!
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