The problem is that it isn't 2%. What he wrote was "98% of customers that didn't place orders with a small dealer" the question is what does that represent? if 75,000 people placed orders with "small dealers" then that number is 98% of say 50,000 assuming 125,000 orders.Let's say the 2% number is accurate. That's 2400 Broncos. If your top 100 dealers account for 25% of sales, then fulfilling the 2400 you've just pissed off means your average top100 dealer loses 6 broncos between MY22 and MY23.
pissing off 2400 customers willing to order a truck sight unseend over 6 trucks per dealership over 2 years? come on. there's "little risk" and there's downright ill-thought.
His tweet is deceiving and gives the idea 98% of order holders are not affected when that is not the case. it is 98% of a mysterious number.
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