Sadly there are quite a few dealers that do that. I placed 2 orders on day 1 but for some reason the first one came up as Ace Ford in Woodbury NJ. From experience with them marking up Raptors $10, 000 over list I cancelled the reservation as at that time Ford would not allow you to change anything. I went with a dealer listed on B6G as no ADM. The law reads in NJ that dealers can sell at "fair market value". I believe your only arguement in court would be to show that $10K mark up far exceeds what the majority of dealers are doing for pricing to show that $10 over is not FMV. I know this from a court case I was involved in in NJ.
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