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Multiple Reservations with Single Order Intent (Poll)

How many Bronco's did you put orders in for when only intending to order one?


  • Total voters
    320

Derek47

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I reserved two but intend to purchase one. I originally reserved a four door Outer Banks because I was fixated on body color fenders, handles, and mirror caps. I'll be adding 2.7, Sasquatch, and a few other options that put me in Wildtrak territory. So I went ahead and reserved a Wildtrak the next day.

I plan to use it as my daily and on sand trails on weekends, not really getting into any rock climbing or serious off-roading. Using my F-150 I find myself constantly taking scratches out of my mirror caps and fenders from overgrowth on the sand trail so now I'm thinking the non-painted fenders are the way to go.

I wasn't sure how flexible the reservation process would be as far as changes when I reserved it on Monday night and now I'd like to hold onto that earlier reservation until I have an order placed.
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Larrybwcg

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Don't think a true Bronco enthusiast is his key demographic. More like someone who has more money then sense and just has to have the newest toy to show off and be "liked" (Instagram is FULL of those people). And if an enthusiast wants to buy his FE for mark-up then its a free market and a business deal between two consenting adults which is no business of mine.
But it’s everyone’s business because he is going to take delivery of one more broncos before other people who have reserved one. It effects everyone. And of course he has the right to do it. Just as I have the right to hope he loses money on it
 
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edgeflyer

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BroncoFanGirl

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I reserved two and will buy one. I'm told by my dealer that they are happy to have as many reservations as possible.
 
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edgeflyer

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Agree with this comment as the title threw me off a little. Good poll idea, but please change the first 'Orders' to 'Reservations'.

Also I don't think I will plan on ordering from both my reservations, although with stories of C8 vettes going for tens of thousands over sticker... hmmmmm :)
I fixed the title, but couldn't fix the poll title. Thanks for the insight.

Maybe Doug can fix the poll title.
 

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lenitech

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But it’s everyone’s business because he is going to take delivery of one more broncos before other people who have reserved one. It effects everyone. And of course he has the right to do it. Just as I have the right to hope he loses money on it

I would be careful of this. Some states have laws against curbstoning.
 

Deano Bronc

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I ordered a FE the first night of reservation. There was talk about not being able to switch dealers or trim levels and FE only having Blue interior. So a few days later I ordered a Wildtrak from a different dealer. Figured better to be safe than sorry.
My wife also ordered a FE the first night. She's not a big fan of Navy Pier interior, so she might move on to a Land Rover D-90.
Yep, did the same thing. Once I was confident that I could change trim levels, I cancelled my 2nd reservation.
 
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edgeflyer

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Anyone have the latest reservation estimates and builds per day projections?
 

BroncoJay

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I reserved one and intend on ordering one..
Just wish I would’ve done it on the 1st day...

Just also wish I could make up my mind on which one..
Base- like the price and idea of modifying
Black Diamond- love the idea of marine grade vinyl
Badlands- well it’s the badlands
 

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dingle87

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I reserved one and intend on ordering one..
Just wish I would’ve done it on the 1st day...

Just also wish I could make up my mind on which one..
Base- like the price and idea of modifying
Black Diamond- love the idea of marine grade vinyl
Badlands- well it’s the badlands
This sounds very familiar to what has been going on in my noggin.
 

Haulin455

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I reserved two 2DR Badlands at two different dealers. This was before changing dealers was discussed. I did this so that the two dealers can fight for my business.
 

toystwo

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This is good info. If the trend holds true, there could be 30% less orders placed, speeding up hypothetical delivery. That's before order week when several more will likely decide it's not for them at this point in their lives.
I think this poll is interesting but I don’t think it tells you anything about delivery.

Ford knows exactly how many multiple orders they have from the same household. Not to mention they know how many total reservations they have — we have no idea. They know how they expect production to ramp and what their max output should be.

The number of people that will actually buy 2 (or more) Broncos is vanishingly small, so for projection purposes Ford would just eliminate all those multiple orders. Then they apply whatever range of conversion (reservation to order) they think likely (very conservative because Ford doesn’t have historical data on reservation to order ratio) to come up with an expected range of actual orders. Ford may use different ratios for different planning purposes (highest assumed conversions for communicating how long you may have to wait and possibly lower conversions for manufacturing planning, etc.).

Obviously I’ve just made all the above up, but Ford is doing something along these lines when they are indicating that orders may stretch into 2022. They are not just taking total reservations and thinking - “hey we will be producing the same # of Broncos as reservations”.
 
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edgeflyer

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Ford is in the same boat as we are. They have no idea how many reservation conversion will go through. Its all speculation, but right now, it looks like over 15% of orders minimum will likely be canceled, before ordering even starts. No one will know for sure, but we now know 30% of people are hedging. More than we knew 2 days ago.
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