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Bronco Logic

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BONESTOCK

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Hack

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Bronco vs. Ranger pricing made me look up how does the F-150 pricing (MSRP $27,000 for an XL) compare to the Expedition ($51,790 MSRP)?

I hope that Ford doesn't pull the same garbage with the Bronco.
 

Wanted33

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The pricing doesn't look that bad for the Ranger to me. If Ford prices the Bronco in the Jeep Wrangler range they will never get any Jeep owners to change over. Jeep owners are a loyal bunch.
 
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Stampede.Offroad

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The pricing doesn't look that bad for the Ranger to me. If Ford prices the Bronco in the Jeep Wrangler range they will never get any Jeep owners to change over. Jeep owners are a loyal bunch.
If Ford want to put some pressure on Jeep and grab some market share, they are going to need to price competitively on top of offering some features that Jeep has long failed or refused to offer. The Unlimited Wrangler has been a cash cow for FCA, so I'm sure there is a healthy layer of profit padding there that could be undercut, if Ford is willing.
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