New Dealership Brochure - Different Description for First Edition Standard Equipment

[fronc]

Just got this new promotional brochure from my dealer and wanted to share. I find page 8 to be very interesting for First Edition customers, as the details seem either incomplete or straight up conflicting with info previously revealed.

Have a look and see if you spot anything weird!

Here's where it gets interesting: note the First Edition details. Nothing about the Wildtrack content, the 35" tires/sasquatch. Nothing about Navy Pier interior. And the only one I see with a 360 camera and Sync 4/12" touch screen as standard.

Sponsored

 

[BroncoKong Jr.]

Not really any conflicting information that I can see. Some things are left out though.

 

[fronc]

Not really any conflicting information that I can see. Some things are left out though.

I modified the title, but I'd say that 33" badlands tires as standard is conflicting with the previous description that it will have sasquatch 35". See below.

This is kind of a big deal if true, as First Edition should have this upgrade as standard. It's already priced at a premium.

 

[Squatch]

I modified the title, but I'd say that 33" badlands tires as standard is conflicting with the previous description that it will have sasquatch 35". See below.

This is kind of a big deal if true, as First Edition should have this upgrade as standard. It's already priced at a premium.

Except nowhere does it say that 33 inch tires from the Badlands are standard in the content you provided.

Absence of evidence is not disproof.

 

[frinesi2]

I think you're reading in to this too much.

By your logic, only the Base model gets the Sasquatch option.

 

[Moze]

I think you're reading in to this too much.

By your logic, only the Base model gets the Sasquatch option.

We are reading too much into *everything* right now. But I actually see @fronc and @Squatch's point: the FE was supposed to come with the Sasquatch package as standard equipment (like the Wildtrak). This seems to imply it does not.

 

[fronc]

Except nowhere does it say that 33 inch tires from the Badlands are standard in the content you provided.

Absence of evidence is not disproof.

At the top of the page it says "Explore the standard equipment offerings, below." Under Badlands, it lists 33" tires as the "standard equipment offering." Under First Edition, it says "Content from Bronco Badlands, plus..."

Just pointing this discrepancy out.

I think you're reading in to this too much.

By your logic, only the Base model gets the Sasquatch option.

I probably am reading into it too much.... I am a lawyer by trade.

However, I will say that the material in the brochure does not mention sasquatch as base for any package. Wildtrak is the only one with 35" tires, but doesn't mention sasquatch.

Remember, it says this is the Standard equipment for each model. First Edition should have all the fixin's as standard. (Or at least, Sasquatch package, since that was previously stated in material we received and that is still live on ford.com.)

 

[frinesi2]

At the top of the page it says "Explore the standard equipment offerings, below." Under Badlands, it lists 33" tires as the "standard equipment offering." Under First Edition, it says "Content from Bronco Badlands, plus..."

Just pointing this discrepancy out.



I probably am reading into it too much.... I am a lawyer by trade.

However, I will say that the material in the brochure does not mention sasquatch as base for any package. Wildtrak is the only one with 35" tires, but doesn't mention sasquatch.

Remember, it says this is the Standard equipment for each model. First Edition should have all the fixin's as standard. (Or at least, Sasquatch package, since that was previously stated in material we received and that is still live on ford.com.)

What job did you trade to get the lawyer gig?

 

[PELS82]

Did it always come with bodyside graphics?

 

[fronc]

What job did you trade to get the lawyer gig?

Traded my soul.

 

[Squatch]

At the top of the page it says "Explore the standard equipment offerings, below." Under Badlands, it lists 33" tires as the "standard equipment offering." Under First Edition, it says "Content from Bronco Badlands, plus..."

Just pointing this discrepancy out.



I probably am reading into it too much.... I am a lawyer by trade.

However, I will say that the material in the brochure does not mention sasquatch as base for any package. Wildtrak is the only one with 35" tires, but doesn't mention sasquatch.

Remember, it says this is the Standard equipment for each model. First Edition should have all the fixin's as standard. (Or at least, Sasquatch package, since that was previously stated in material we received and that is still live on ford.com.)

Go back to the LSAT logic games and see how there is no discrepancy just an omission.

 

[fronc]

Did it always come with bodyside graphics?

Yes, I believe that's always been the case, though aside from the little preview renders on ford.com, nobody actually knows what they'll look like.

 

[PELS82]

Yes, I believe that's always been the case, though aside from the little preview renders on ford.com, nobody actually knows what they'll look like.

ahh ok. I just remembered the hood

 

[D190065]

I think you're reading too much into it. Remember, the FE is just that, THE first edition. There will be no more after the first, umm, now 7000. So why would Ford over-highlight details on a vehicle nobody can order after the initial reservation? The rest of the buyers-market won't want to read about something they can no longer get. Best to not jump to conclusions until we know for sure. And hopefully well before December.

 

[BuzzyBud]

I have noticed "evolving" documentation. Particularly as it applies to the on-line marketing materials. I suspect Ford marketing has a number of technical writers assigned to Bronco. Their job is challenging at best. It requires both attention to detail as well as a buyer's perspective. Difficult to have both. I have noticed some are tracking Twitter and Instagram for ideas to improve their material. Knowing that, I posted an observation which resulted in a revision within three days. Clearly they want to have great documentation. Our job is to understand where they seek ideas and post our observations. Although I would like to think they study our comments in great detail, somedays we seem like a blender with the lid off. Oops, don't quote me on that!

Sponsored