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Lexus could ask for $80k for a mid-tier GX, but they will sell far more if the price is under $70k, so probably more overall profit with the lower pricing. I would guess a mid-tier new Land Cruiser will be around $60k, and mid-tier new 4runner will probably be around $50k.

I'll wait for the Land Cruiser - should be ~$10k less. I don't need the fancy interior and there are several Toyota dealerships nearby that always sell at MSRP.

Looks great and happy they kept the Nori Green. Not into every generation getting bigger and bigger - this GX is about 6 inches longer than the bronco and wider as well. Unless you need a 3rd row, this is bigger than needed for an "offroad" SUV.