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All stores are on an individual basis. All have separate sales codes with Ford. None are grouped together.

Wasn't the big dealers....think small. ;)

My big boy pants sure fit well. :) Just kidding. I hate gambling anyways.

I'm sorry Ford didn't offer it. I only tried to warn people on making decisions believing it was, when I had heard weeks ago that it wasn't going to be. But thanks @Boxer4 for sharing.

Well, there's more to that story. Q2 retail sales were only down 14%, and better than the industry. Most of the sales volume lost was in fleet, which makes sense because of the pandemic. Truck sales actually held flat, SUV was down around 20%, and cars were the biggest hit, but that's primarily...

The only other thing I'll add is transaction price has been very important to Ford lately. They have put forth a strong initiative in the last year to try and increase brand image along with the way dealer's advertise. Sometime around March this year they came out with an entirely new set of ad...

Probably on the allocation issue.... Not on the x-plan usage....

If it matters, no one knows that info yet. Until the first vin# is actually produced and dealers can pull incentives, the dealers aren't going to know if Ford is going to offer it. Just want to save you some time for now.

Don't ask me.... :)

I deal with it all the time. That's why it doesn't bother me. I take no offense to what anyone here says. People are easy to read.

I do find it hilarious the same 5 or 6 are always the ones to show up and pile on. You guys should know by now, it doesn't bother me. Carry on internet strong guys.

That's cute. I don't know you, but you should know a dealer our size would never operate outside of the law. Both legally and within our dealer agreement with Ford. We would never jeopardize our standing with Ford.

I don't take offense to anyone's point of view, especially in an internet forum. All I can say is dealers are all playing the hand Ford dealt us. From getting reservations, to converting reservations, to insuring that as a business, we can get as many as we can. In no way is any practice we're...

sure I can understand that point of view, but Ford is the one who made the rules to allow people two reservations. It doesn't matter to me what people do with one or even two Broncos. My job is to get as many as we can, just like other dealers on this forum have done. When they told us the % for...

FWIW, I have a lot of customers that reserved two broncos. Several of them got two first editions. They point blank told me they plan to keep one and sell the other. I have no problem with anyone using the system that Ford designed to their own benefit. I That's capitalism in my view. don't...

Seriously, why though? I'd like an explanation since it's legal and no risk for the reservation holders.

Why is that? It's not illegal. How is it any different than a dealer offering a stellar deal to build reservations? I'm offering my reservation holders a stellar deal if they don't want to keep their Bronco. Seems most would like the get out option. No?

I will say, due to lack of supply, a dealer could easily sell a Bronco to a customer at the dealer's net cost, collect all taxes, fees, etc, register the car, buy it back at the total cost pricepoint, then turn around and sell it on the lot as a pre-owned vehicle and turn a profit. I guarantee...

If you were one of my customers, then you'd know the details :) But, yes, we have a plan to not miss any if we can help it and it's not hard to implement.

Yeah, have heard pretty much the same. I've posted it all here, and everytime I do I get chastised or called a liar. Like when I posted about commodity shortages and the fact that Ford felt like some of the commodity issues would naturally take care of the number of reservations. That wasn't a...