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You also forget that Jeep is really a sub-brand of Chrysler. So while Chrysler has Dodge (Sports/sporty car brand), Ram (Trucks), Chrysler (Sedans and Vans) and Jeep (Off Road SUV's). Ford just has Ford (and Lincoln for Luxury). So for Ford to have an Off Road brand like Chrysler does, they...

I get that people on this forum are hard core BRONO fans, but I dont see the big issue here from a mass branding perspective. Ford has an off road capable vehicle in the Bronco Sport, and they want to market/position it as such. A new name (Maverick, Pinto, Eagle, or whatever name you want to...

Any chance the old pic that we saw of the Regular Cab Short Bed F150 IS the Bronco Raptor. That is, a full size F150 frame version of the Bronco becomes the Bronco Raptor, and we now have three Bronco Sizes (Bronco Sport, Bronco, Bronco Raptor). As others have said, the Bronco is already pretty...

- 2.7L EcoBoost: $2000 - 10 Speed Auto: $1000 - Modular Hard Top: $1000 - Mid Package: $2000 - 33” Tires: $1250 - 12” Screen: $1250

My mother in law towed an 18 ft speedboat with her manual 2 door Jeep a lot. Never had any issues with it as far as I know. Not sure how much it weighed, but I am sure it was close to if not more than 3,000 lbs. I'd say if you are comfortable at both towing and handling a manual transmission you...

5,000 lbs. That's it. Thats all I want. Its not too much to ask. I get the difference between off roading and towing and shocks and wheelbase and all that. I don't expect a pickup truck towing capability. But 5,000 lbs is doable. And to those saying Ford is trying not to cut into their pickup...

Unless they are only fitting it with a Class II hitch like I saw in one of the documents... then you are stuck with 3500 regardless of what it can do.

Was really hoping for 5,000 lbs towing on the 4 door. May keep me from considering. I don't absolutely need it, but 3500 limits a lot of options. Wasn't expecting a pickup truck towing capacity, but was also hoping for more than my Edge can tow...

Well that's not what I was saying at all... if Ford is smart, and I believe they are, they will establish clear brand guardrails around each of their new brands. You and others will argue the Mach E doesn't fit in your perceived guardrails for Mustang, and it is a valid opinion to have. I don't...

What ford is doing is essentially creating sub brands under the Ford name. Look at Chrysler. They have the Chrysler brand for more general cars, Jeep for their off road SUV brand. Ram for their Truck brand and Dodge for their sporty car brand essentially. Ford has an established Off Road SUV...