Well respected "The Ford Authority" has an interesting article comparing Bronco's market share to Jeep and 4Runner, is Ford in trouble?
Competitive Sales Comparison (USA)
Ford Bronco sales fell 26 percent moving just 24,066 units during Q1 2024, keeping The Blue Oval’s rugged pony in last...
Update 2/26/2024:
New info from the credible Japan auto publication Best Car magazine, BOF confirmed, coming this year to the US.
Update 1/25/2025:
Production confirmed to start Jan 2025.
Update 11/8/2023:
The "Mini" Land Cruiser now has a trademarked name, "Land Cruiser FJ".
Here is...
Don't look now, but a radical, unexpected, Land Rover, Land Cruiser & Bronco fighter just emerged. The boxy, 2024 Hyundai Santa Fe squarely takes aim at 80% of the public that wants the outdoors / overlanding look, along with the functionality to back it up. No, this is not a Bronco rock...
EV batteries are expensive...
Ford agrees to $9.2 billion US government loan
https://amp.cnn.com/cnn/2023/06/22/business/ford-department-of-energy-loan/index.html
2024 Land Cruiser 250 Reveal, Aug 1st 9pm ET
Toyota Motor Corporation All-New LAND CRUISER World Premiere
Update 7/26/2023
A Legend Returns: 2024 Toyota Land Cruiser is Coming August 1
Update 7/6/2023:
And were off, Toyota teasers have begun. It looks like the first photo is the Land...
Well Farley is talking, but can he really do anything to change the culture and improve product quality, he has already been in the job going on three years?
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CEO Jim Farley identifies key pain points Ford must fix, starting with engineering...
Missed profit goals, repeated promises and asking investors to be patient, this has all of the hallmarks of a CEO on his way out. On CNBC Squawk on the Street, Jim Cramer (a huge Farley fan) stated "Farley always says things will get better next quarter, this time, if they don't, I"m selling the...
Well for everyone who has been waiting two plus years for a painted mod top on anything other than a Heritage, time to make alternate plans. It does appear the painted mod top is now dead, RIP, more details here.
2023 Bronco and Raptor Order Guide is here! [Heritage Edition Late Availability...
So perhaps the Bronco is starting to affect Jeep sales, it seems Jeep Marketing feels they now have to use "Ducking" to sell Jeeps.
'World's largest rubber duck' at Detroit auto show celebrates Jeep 'ducking' movement
For those of you who fondly remember the Meyers Manx dune buggy and even entertained the idea of building your own kit car once upon a time, the Meyers Manx company, now under new ownership, is introducing the 2024 Meyers Manx 2.0 Electric model. The public debut and opening for reservations...
Thank you to @Administrator for the pics of the 2023 Heritage Edition with MOD Top we can now start to see the potential for other models. That is of course, IF, Ford makes it available for ALL models as promised in 2020.
Here are some close-up photos for your inspection and comments. Overall...
Ford has hired a new executive director of quality, Josh Halliburton, in a newly created position under CEO Jim Farley.
This story seems to have gone under the radar until this week when Ford has been making the press with a number of personnel changes. This is great news, Jeep did the same...
After seeing a number of outstanding videos of experts showing us what the Bronco can do off-road, are you ready to hit the trails?
Sit back, enjoy the funny and entertaining "How Not to Off-Road" video and see what lessons you gain on how not to do it. Lack of knowledge or not having a spotter...
Ford has now opened their Ford Heritage Vault with its historical library catalog of images and brochures.
Post your favorite...
home.html']Ford Heritage Vault - Bronco
Anyone for a Lil Deuce Coupe...
Due to the fact that shipping has become so backlogged with rail and trucks weeks behind schedule, Ford has started a new program. Ford will start hiring Bronco Convoy Delivery Drivers to try and move the thousands of Bronco's stuck on Mud Mountain. This program is being implemented to help new...
I've only pasted a portion of the below article to avoid any copyright issues, please click on the title link to read the full original article. Now of course an ICE Hybrid would be preferable so you can refill off-road from a portable fuel container but this presents interesting future...
This post is a good lead-in for...
Electronics 101 Primer
It is not the chips that are actually missing in any shipped/delayed vehicles. Chips are simply one element, or one component, inside of an electronic assembly, sometimes called a module, device or unit. These units are held up at the...
Bad news gets released on Fridays, really bad news gets released on weekends. However, depending on your point of view, such as ICE Mountain, you may see this as good news.
Article link: Ford will ship and sell vehicles without chips controlling non-safety critical features
Ford executives...
Interesting article and analysis on Ford's new ICE / EV sales model and potential dealership impacts.
Ford’s Attempts To Shake Up The Dealer Model Could Kill Its EVs
We all know the dealership system is broken. New car listings are replete with markups, and buyers that can even find a...