Ford (in 2018) at the Dearborn plant was rolling an F-150 off the line every 52 seconds. That's roughly 1,661 trucks a day if they run 24 hours a day. At just one plant.
In 2017, Ford built 1,052,658 F-Series trucks that sold for an average of $46,500.
If they want to push out more Broncos...
The reservation money is forwarded nightly to the dealership that the reservation is placed. So, not a real BIG windfall from that regard. Significant at some dealers maybe, but but no one is going to be sitting on $23 million