Seems like it would be a huge missed opportunity by not using the Bronco name? It's a legendary truck and would create instant buzz and sales just with the badge alone.
I can understand wanting to keep the "best selling truck" title but the F Series outsold the Chevy Silverado by 30%...
That's good reason to give the Bronco a nice mix of classic and modern, like the Bronco6g renderings managed to do. That way there's a little bit there to appear to the widest demographic of potential buyers.
Read somewhere that the Wrangler line is worth $7 billion in annual revenue for Fiat Chrysler! If that's not enough motivation for Ford to get the Bronco right I don't know what is!