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  1. Painful (but responsible) solution to MIC issue decided. Announcement imminent.

    So it's apparent that they've charted out their solution to the MIC issue. It's painful and it's going to contribute to some ugly headlines over the next few days, but it's the most responsible solution. If you're low on booze, pick yourself up something good to get you through a few rough...
  2. Bronco production update 8/9: Commodity issues far beyond MIC tops. Chip shortage reaches Bronco supply chain (NO COVID TALK)

    Hey guys, I'm alive and well. I taught our band camp last week, 14 hours a day Mon-Fri. I was quite busy. A blacked out Transit didn't abduct me in the middle of the night or anything. Things are not great. Commodity issues far beyond the MIC tops have exploded, the chip shortage has finally...
  3. Bronco production update 8/3: More downtime expected weeks of 8/16 and/or 8/23

    The train may be officially coming off the tracks. Looks like there will be more downtime the week of 8/16 and/or 8/23. In the spirit of tempering expectations, I'd anticipate some of the August production scheule getting blown up. Plant brass meeting this morning.
  4. [Update 7/30] Ready to roll: MAP readies for "full speed" Bronco production as questions loom

    Update 7/30: Some notes: - The 550 per shift total production target doesn't mean they'll be producing that many every available day from now thru December. We aren't going to see 65,000(or 55,000, or even 45,000) MY21 Broncos... and if we did there would be a HUGE number of soft top stock...
  5. Ford has new painted MOD top supplier for Bronco after Webasto loses contract

    Correct. Last I was told was that "the ink was drying" on the contract 3 weeks ago or so. I'm a bit surprised no specifics have been leaked out. Webasto has lost the contract for the MOD tops.
  6. Bronco Production Update From MAP - July 19th 🏭

    Enough about bad roofs, late scheduling, and multi-week gate holds to check the roof panels, okay? The fine men and women of MAP are ramping up at an exciting pace to get as many of your builds out the door as possible. The current pace of production is seeing nearly 900 units daily roll off of...
  7. Delivered MIC Hardtop Roof: Close-up Pics of Exterior, Interior Finishes

    Obviously the shitshow that is Webasto's production of Molded-in-Color hardtops for Bronco has caused issues throughout the last year, and now seeing dozens of Broncos parked outside of MAP with "Bad Roof" chalked on their windows isn't helping matters. With 2 weeks under my belt on my 2021...
  8. One Week In - How livable is the new Bronco?

    Yesterday afternoon marked exactly one week since taking delivery of Betty, a 4 door Bronco Big Bend (2.L, 10 sp auto, MIC roof, Mid Package, Signature Lights, and floor liners). With 7 days and almost 400 miles on her, I thought it would be good to report back on how things are going. First of...
  9. Production update: As shutdown weeks loom, MAP hits its stride. Early 2 door reservation holders should hear something soon

    As you're all painfully aware, production at MAP will be down 2 of the next 4 weeks as suppliers - mainly Webasto - struggle to produce nearly enough to satisfy the build demand. The thought behind the shutdowns is to allow these suppliers to get a running start, so to speak, for the start of...
  10. My Cactus Gray Big Bend just delivered. First pics & early impressions

    Just got these pics in from my salesman... she has arrived safely! I'll add more pics once I get her home later today. Let me know if you have any requests! Big Bend 4 door 2.3L Auto MIC roof Mid Package Signature Lights 7/13 9:45pm reservation 6/21 build week 6/24 blend date 6/25 gate release...
  11. Just in: MAP shutting down weeks of 7/5 and 7/26

    Just in- MAP will be down the week of 7/5 to allow commodity supplies to catch back up. One week closure, production resumes 7/12 with full speed production still on track for 8/2. EDIT 2: The 2nd week of shutdown - 7/26 - is now confirmed as well. This leaves three remaining weeks of...
  12. The Morning After: Bronco Production News Update and Notes [June 16]

    While I'm sure it's little solace to those with early reservations and still no VIN, yesterday's announcement was a huge step forward in Bringing Back Bronco. While there is a LOT to be excited about, it's worth tempering our expectations a bit a lot of yesterday's info. Production: - MAP is...
  13. 🙌 Bronco OKTB Issued and Shipments Begin as Ford Celebrates Bronco Production at MAP!

    As expected, the formal OKTB has been issued and Broncos are cleared to be released from the holding yards, shipped to dealers, and sold. The first demo units actually shipped out of MAP last Thursday. Keep your eyes peeled, as several hundred rigs will be on the move! Official Press...
  14. Bronco Mass Production - 6/10 Update. Good news from MAP - body shop output now matches Ranger

    After delivering some not-so-great news earlier on the Webasto front, I figured my brothers and sisters here were due for some encouraging news out of MAP. Today marked the first day that the Bronco body shop matched the Ranger body shop output 1:1 with around 120 bodies completed in one...
  15. ⛑ Ford effectively assumes operational control of Webasto's Plymouth plant to help resolve Bronco top supply issue

    Now that today's news is out there.... Within the last 6 weeks, Ford engineers were dispatched en mass to the Webasto plant in Plymouth to troubleshoot issues with factory output. In the time since, Ford has effectively assumed operational control of the plant and are working to resolve the...
  16. PHASE 2 PRODUCTION OFFICIALLY UNDERWAY for 2021 Bronco

    Our Bronco dreams took another big step forward last night, as Phase 1 Mass Production ended at the transition from day shift to night shift, and Phase 2 Mass Production is officially underway. This is a few days earlier than the planned transition date of 5/3. Published Job1 remains unchanged...
  17. Duplicate "Your Bronco order has been confirmed" email

    My order confirmation email came on 1/20/21, but just now I received a duplicate "your order has been confirmed" email. No changes in my account and the details all still look right. Did anyone else receive an email this evening? I'm curious as to if numbers are starting to get queued up.
  18. OFFICIALLY UNDERWAY: Phase 1 Mass Production of the 2021 Bronco! [Updated With Units Produced Daily]

    Pop the corks! After a commodity shortage delayed yesterday's planned start, Bronco officially entered Phase 1 Mass Production at 8:30 a.m. today. These early builds will be used for press rides and dealer demos, and the official Job 1 date remains unchanged as 5/3, legally sellable, VIN...
  19. Big News: Mass Bronco production to begin March 29th (Note: Job 1 Date Unchanged) 🗓

    Preface: Many of you know me from "the other" sites but I'm fortunate to have a few contacts remaining from my old days as a freelance auto industry journalist. After earning its last required Federal certifications at the end of last week, every Bronco 2dr/4dr built starting this week and...
  20. Bronco Production Capacity - Answers to Commonly Asked Questions

    I've seen questions all over the board as to the capacity Ford has to produce Broncos, and this should help you all understand their production ability. MAP (Michigan Assembly) is currently building Rangers on one shift. The second shift is coming ahead of Bronco's launch. At the currently...
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