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When I see the faded-gray MIC top, it makes my resolve to wait until the modular top is available that much stronger.

Officially, summer ends on Sept 22nd in 2021. Only 9 more months to go!

Well it seems the First Edition reservation is back in play! Plus, should give them time to sort out the modular top issues. Go Bronco Team!

Thanks for the pics... and wow, Navy Pier is so bad it hurts. I feel sorry for the people who try to sell a car with this interior color on the used market. I am officially out of the FE and am starting to think about pricing being so high in general, hard to say if I go for the Bronco this...

Managing rock stars....

I own a Wrangler and can't wait till I get my Bronco and leave the Jeep! Jeep is simply too narrow inside, though I'm a skinny man, I feel confined inside. Also, with so many Jeeps I am tired of the waving - so done with some community obligation I have to pay attention for while driving...

Thank you!

Ford will make millions of Bronco's, its a mainstream carmaker, anyone buying the FE thinking it will somehow be worth more is high.

Cyber orange is sweet! You do realize the interior is blue right? (blue/yellow-orange together)

+1 as well. Frankly, the only thing compelling to me is body colored door handles and that is not enough to make up for the blue interior.

Placed 2 reservations, one FE and one Badlands, each at different dealers. Due to the blue interior I am going to fail over to the Badlands and either cancel the FE or switch it out depending on which one can be delivered first. (I am the first person to reserve at the dealer that has the FE...

Whomever Ford contracted out to build this thing should be fired - it's 2020, you can't claim 'too much traffic" anymore, cloud scaling has been a reality for a long time. This is mostly my experience:

Real bummer, the gunner hatch was something I wanted and the wife was stoked about the removable windows. I will probably wait, then end up buying an EV truck, then cancel my Bronco res. I see this writing on the wall already.

In March includes March at Ford, so starting job 1 in April. Bronco is cool but I am not sure I can to wait that long, there are so many cool trucks and off-roader's coming and I am so impatient.

OMG, where do people come up with this stuff? That is horrible.

I've heard it said by a dealer an OEM (sometimes) will offer incentives targeting drivers of competing vehicles as a challenge to brand loyalty. Jeep Wrangler seems like it would fit that bill for Bronco. I have to believe somewhere at Ford, they have a KPI which informs leadership as to the...

How does it work for "conquest" vehicles as trade-ins? Is there any $$ advantage to the buyer to trade in a conquest vehicle or is that just a benefit to the dealer?

Touche! I can get a little hot under the collar at times :)

Ford's old-school approach to product management is tired and lame. The mentality which drives releasing undesirable features first in order to drive more sales over a longer period of time is exactly why legacy auto is failing at software development and the transformation to Mobility. Ford is...

Just logged in and missed the drama - that said, it instantly sounded like a classic sales tactic. (start with large crazy price, then use actual price to make the feel good) Focusing on the result - Ford pushing the Build and Price out a month later than the August expectation they set to the...