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I just want to thank @schase for setting this all up... I really appreciate it! I have contacted a few more dealers and am waiting for them to get back to me but I think for the most part, my work here is done!

Robins Ford in Costa Mesa, CA will do no mark-ups and honor x plan. Santa Margarita Ford in Rancho Santa Margarita, CA doesn't believe in ADM besides special interest vehicles and has no info on xplan or discounts.

Contacted AutoNation Ford in Torrance, CA. There will be no markup or ADM. They will charge MSRP and honor x-plan pricing. They are not sure about any discounts yet and will figure that out as it gets closer to delivery. Also contacted Montebello Ford in Montebello, CA and they have no...

Contacted Tuttle-Click Ford In San Juan Capistrano, CA and they are unsure of anything according to the internet sales manager.

Contacted Star Ford Lincoln in Glendale, CA. They said no ADM and that they would be charging MSRP. They are not too sure about xplan pricing but they "don't see why not".

The General Sales Manager at Norm Reeves Super Store in California told me they would be at MSRP and that they will honor x plan pricing.

Performance Ford in California (West Covina) doesn't know anything as well.

It blows my mind that there are a good handful of dealers that say there will be no markup and accept x plan but there are a great many that are feigning ignorance.

McCoy Mills Ford in California "doesn't have that information yet."

Hemborg Ford in California does not know what they will be doing until it comes out.

Contacted Chino Hills Ford, AutoNation Tustin Ford, Huntington Beach Ford (all in California) and they all have no information at this time.

Contacted Puente Hills Ford this was their answer: "There will be no discounts or incentives on Broncos. They haven’t even got to the dealers yet. Nobody is going to discount them. There’s going to be a markup so no you cannot you use x plan." So Puente Hills Ford in California- Yes ADM, no...

I do recommend adding a N/A option. If a dealer can't be clear and concise while so many others can be, they don't deserve our business and we should know so we can switch to one of the dealers who are straight with their information.

Contacted Fairway and Villa Ford in California and they both have no information on ADM, X plan honoring, or additional discounts at the time. Contacting Ken Grody now and will report back.

Which dealer stated no markup? May switch my reservation to them.

Which dealers? I got in contact with my local one (Fairway) and said this: " Yes, thank you for contacting me. I am looking forward to the new Bronco. I just want to make sure there is going to be no mark up price on the Bronco. If there is I'll cancel the reservation and go to a more popular...