What's the source of this document. If Ford sent this to a dealer they should be embarassed.
The "warning" line has a misspelling....
This document is inended for FORD DEALER USE ONLY
Given supply and demand the Bronco is going to be the type of vehicle that a 'lightly used' vehicle may sell for close to MSRP.
And for me, the risk of buying a vehicle I haven't driven is mitigated if I can sell it for close to MSRP.
And dealers will gladly be willing to buy a lightly used...
It is what it is. Like getting a flat tire on the trail - it's not what you wanted but it happened and you will deal with it. And you may even laugh about it later over a beer.
Everyone at Ford and the dealers are trying to do their best. That means two distinct things - sometimes a person's...
Ford's assembly plant is an integration point for all the components for the vehicle and that will be the basis of the information of how Ford will communicate product dates.
The other activities such as build the engine, transmission, create the body in white and paint the body panels, etc...
I’m a bit surprised by many of the reactions.
I expect to wait longer than I would prefer to receive my ordered Bronco.
My Aston Martin Vantage was delivered 22 months after my deposit. And there was no pandemic.
Ford has opportunities to improve. And there’s no reason to believe the can...
This is not a surprise - serial #1 production cars are often used for marketing or promotional objectives.
The Ford GT 40 had the 1st production one go to auction and Jay Leno got the first customer delivery.
At Barret Jackson, I've seen the winner donate the car for an immediate auction again...
Rocks are hard and water is wet...
Ford hasn't published a price or even built serial #1 yet!
The only truth we know....at a really high level... is they have a product many folks want to buy and we are waiting in line! (virtually and perhaps some day at a safe distance).
Ford screwed the pooch on this email in my opinion.
The reservation process and establishing specific rules seemed to be focused on aligning the dealers with the Ford supply chain strategy.
Ford should have had the reservation deposit equal to the order deposit. Allowing dealers to have...
I think it's a crap shoot.
In a perfect world they prioritized their R&D and sourcing efforts to enable the ability to build a desire product on day 1.
However, they have been impacted in multiple ways:
1. Part sources have been impacted by shut downs. If parts are from Mexico, Brazil or...
Interesting...not sure if its relevant. I believe it's accurate to say there is No X-Plan on the Bronco as of 12:01 pm central time zone on October 1st. It's not for sale yet.
FreezingOK....I think your intent is good; however, given the variety of financial situations out there your advice may need some context.
The Bronco is a depreciating asset - don't care if you have a first edition because its not a Ferrari and the chances of it appreciating is much like...
Person preference. There’s significant impact in use of tuning the engine, transmission, transfer case and each axle.
I’m not Ivan Stewart so I prefer to leverage the technology to the max.
Manual vs automatic... The right answer is a point in time. And for me old age and operations on each shoulder , arthritis and potential for future shoulder surgeries means automatic is required for a daily driver and manuals are for pleasure vehicles only. And that pleasure vehicle may have...