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my point exactly . . .

Don't confuse sales with profits. Profit margin plays a large role...

The Gladiator (and presumably a future Bronco truck) can off-road, be topless and doorless, haul stuff in a bed that you wouldn't want in the back of your Wrangler/Bronco. And, oh yeah, it can do all of that and tow 7000 lbs (Gladiator Rubicon). Just because that isn't important to you doesn't...