They have lost thousands of enthusiast many of which are now out of the Ford camp. That can and will cost them many millions of future dollars. A viable company does not treat their customers that badly. I was Senior Engineer for Komatsu mining corp. prior to retirement. If I treated our customers like that i would have been escorted out of the building by lunch. Short term profit is never as good as long term viability. I hope that someone from Ford upper management reads these posts.They should care. You are right, BUT they are still making money the way it is now, so they don't have to care.
We all want a Bronco pretty badly. Ford knows that. It doesn't have to change anything and most of us are still going to wait around and deal with it.
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