Ok, that makes much more sense.You were fast, I changed the mistake within one minute of posting! Mine was over 11% below MSRP, $59,765 MSRP I paid 53,037.80 + fees totaling $225 = $53,262.80 and never said I got it by "walking the lot". The exact deal was $1300 below invoice, PP, and 220,000 ($1100 worth) in points. If one wanted to count the points it is closer to 13%.
Last new vehicle I bought myself was a '18 F350 platinum, paid 11% below MSRP for that one too, by some strange coincidence. I could have gotten it for a $1k cheaper but would of had to travel to a larger market to get it, not worth it at the time. In 2020 the difference between "we don't know what we are going to charge you" and $1300 below invoice was over $3k, plenty to travel for. The extraordinary part is that when the Bronco was delivered I was/am working 2 hours down hwy80 from the dealer I choose back in 2020, 1,000 miles from my home.
I personally jumped into the mix much later when the markups were in full swing and these deals were long gone. I got what I wanted and I could afford the markup, but man do I miss when I could come in with a printed invoice, negotiate down from that, and get 1% financing.
Reading through here, I'm also starting to think that the direct order model just failed due to too many options/variations and Ford is trying to kill the appeal of special order Broncos. No doubt that they are probably running out of parts, but I'd guess based on my experience that half the orders being delivered today are unclaimed. All of the 10+ Broncos I looked into were unclaimed orders. Ford is burning up time and parts on the line building custom trucks for customers that don't even take delivery of their truck.
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