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timhood

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  • 2-door is NOT returning to all trims
You probably want to re-phrase this. As written, it sounds like there will be no two-doors produced at all. A more clear statement would be:

Not all trims will have a two-door option
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swamp2

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Wait, so Raptor is going to be $85,000 before you add any options?? 😂
Not even close.

Current '23 base is $86,580
Price bump for '24 is $3775
'23 destination/delivery is $1795 (likely to go up for '24)

Thus, with NO options, the base price will be for a minimum:

$92,150

With markups at a going rate of about $10k you are realistically looking at:

$102k
 

BigFootie

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No more cloth seats available on any trim. That's a head-scratcher.
Heritage Edition still has cloth seats.
 

Bsenecal

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Updated with more 2024 Bronco changes -- shared by @RagnarKon

MORE UPDATES 8/14/23:


Price Increases For Each Trim:

  • Big Bend: $250 (2Dr) / $550 (4Dr)
  • Black Diamond: $1,130 - $1,380 (depending on config)
  • Heritage: $1,180 - $1,250 (depending on config)
  • Outer Banks: $0
  • Badlands: $2,000
  • Heritage Limited: $490 - $620 (depending on config)
  • Wildtrak: $2,000
  • Raptor: $3,755

Trim Changes
  • Base
    • Discontinued
  • Big Bend
    • Now only available with the 2.3L engine
    • Cloth option discontinued in favor of Marine-Grade Vinyl
  • Black Diamond
    • The current optional wheels will become the standard option.
  • Heritage
    • New color: Robin's Egg Blue
    • Slide-out tailgate is now standard (available on the 4-door model ONLY)
  • Outer Banks
    • 2-door option has been discontinued
    • Cloth option has been discontinued
    • High and Lux have been combined
  • Everglades
    • WILL be returning for 2024 in limited quantities
    • Slide-out Tailgate is now standard (available on the 4-door model ONLY)
  • Badlands
    • HD Modular Bumper is now standard
    • Improved steering equipment now standard
    • Optional 33" deadlock-capable wheels have been discontinued
    • The 2.3L w/ automatic will NOT be available
  • Wildtrak
    • HD Modular Bumper now standard
    • Improved steering equipment now standard
    • Cloth option has been discontinued.
  • Heritage Limited
    • New color: Yellowstone
    • Slide-out tailgate is now standard (available on the 4-door model ONLY)
  • Raptor
    • New body-painted fenders are now standard
    • New appearance package: Raptor Code Orange (see first post)
    • New Colors: Velocity Blue, Shelter Green
    • Discontinued Color: Code Orange
    • High package will be unavailable to order
All Trims
  • Improved interior comfort and finishes
    • New 4-way adjustable headrest.
    • New interior finishes
  • Technology Changes
    • 12" touchscreen is now standard on all trims.
      • Note: This will undoubtably result in a shake-up of the equipment packages. My guess? High/Lux will be combined into a single package.
    • New connected services will be available
      • Note: I have no details. I assume they are bringing some of the streaming services currently only available on the Sync 4A system and bringing it to the Sync 4 system.

FIRST UPDATE

Alright here is the list of info.

This is NOT everything, because... well... honestly I don't know all of the information that was provided to dealers or the media. And without knowing that piece of information I cannot disclose it all. The 12" touchscreen, for example, I had no idea media knew about that until the this post appeared morning. And truthfully up until this morning I intended on posting sneak peak post over the weekend with a cryptic "some of the technology available in Mid/High/Lux is now standard".
  • Trim Changes
    • Base trim is discontinued
    • Everglades trim is returning in limited quantities
    • The current optional Black Diamond wheels will become the standard option.
    • 2-door is NOT returning to all trims
    • Some trims will be losing the 2.3L automatic option
    • Some trims will be losing the 2.7L option
  • Colors
    • New colors:
      • Yellowstone - Heritage Limited exclusive
      • Shelter Green - Raptor exclusive
      • Velocity Blue - Now available on Raptor
      • Robin's Egg Blue - Now available on Heritage
    • Discontinued colors:
      • Area 51
    • Misc Changes
      • Body-painted fender flares are now standard on Bronco Raptor
  • New packages
    • Raptor Code Orange Appearance Package - Pretty much what @Administrator posted on the first post. I believe this is a late availability option.
  • Interior Changes
    • Cloth has been discontinued
      • New standard options:
        • Big Bend: Marine Grade-Vinyl
        • Outer Banks: Leather
        • Wildtrak: Leather
    • Improved interior comfort and finishes
      • Note: No details what this means. I assume it means more seat adjustability, or maybe standard rear seat cup holders. Maybe some better plastics. We'll have to wait and see.
    • Technology Changes
      • 12" touchscreen is now standard on all trims.
        • Note: This will undoubtably result in a shake-up of the equipment packages. My guess? High/Lux will be combined into a single package.
      • New connected services will be available
        • Note: I have no details. I assume they are bringing some of the streaming services currently only available on the Sync 4A system and bringing it to the Sync 4 system.
  • Exterior/Functionality Changes
    • HD Modular Bumper is now standard on Badlands and Wildtrak
    • A robust steering system is now standard on Badlands and Wildtrak
      • Note: I have no details on what this is. My assumption is that it is the HOSS 3.0 steering rack already available on Wildtrak.


Earlier List:

Just officially announced by Ford:
  • Order bank opens 8/16/23 for 2024MY Bronco
  • Everglades trim returns for 2024MY
  • Badlands and Wildtrak trims get the Heavy Duty Modular Front Bumper as standard
  • 12"-inch touchscreen with Sync4 will now be standard on all trims
  • Area 51 color discontinued
  • New Code Orange package for Bronco Raptor
  • New optional body color painted fender flares for Bronco Raptor
  • New Bronco Raptor colors options: Shelter Green and Velocity Blue
  • Ford Performance now offers four 17" Method Race Wheels options
    • 8.5" inches wide
    • available in Oxford White, Matte Titanium Gray, Method Bronze, or Matte Black
    • $1850 MSRP

Here's a look at the 2024 Bronco Raptor with Code Orange Package and painted fender flares.

1167978.jpg
1167974.jpg
1167976.jpg
1167973.jpg
1167977.jpg




Ford Performance offered Method Race Wheels.

1167979.png



Special photo put together to celebrate the Bronco's 58th birthday:

bronco-58th-birthday-tight-jpg-64d549cd8e007 (1).jpg
Thanks for the great post.
I guess our 2022 2 door outer banks will become more exclusive when/if we ever decide to sell.
Brian
 

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LivingPeachy

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Thanks for the great post.
I guess our 2022 2 door outer banks will become more exclusive when/if we ever decide to sell.
Brian
I have a 2 DR BB SAS at the moment and have my initial order for the 2 DR OBX SAS coming in sometime next month or so. At first, I wasn't so sure of taking delivery as the BB met my requirements but now I'm def thinking of selling the BB and getting the OBX as they're no longer making them.
 

vrtical

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Not even close.

Current '23 base is $86,580
Price bump for '24 is $3775
'23 destination/delivery is $1795 (likely to go up for '24)

Thus, with NO options, the base price will be for a minimum:

$92,150

With markups at a going rate of about $10k you are realistically looking at:

$102k
I am pretty sure they merged high and lux so not much to option. Now you might be getting the most capable off road vehicle with carpet. Will have to see what the outcome of that stupidity is. Glad I got what I got and wanted.
 

KillerPenz

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With destination a Big Bend 2-door will be ~$41,500 (ish). So yes, we're over $40k.
So a bare bones Wrangler starts under $36k.

Ford Bronco 💰 [Updated 8/14] Official 2024 Bronco PRICES and Model Changes -- Colors, Trims, Equipment & More 1692100757128


I do believe Ford is starting to price itself out of it's market. Ford needs to realize, they aren't a luxury vehicle. And if you want to sell 150k-200k Broncos/Jeeps a year, you need to have that low end model to get there. There are a ton of people that just want a Jeep and will buy whatever sits on the lot. Ford keeps it up with these price increases and sales will drop once the hype has fully died out.
 

cclocke

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Just cancel your order then be the first to reorder on Wednesday. The line is cleared for MY24
Thanks, I already have a VIN so I'm not sure if I can cancel. Also, I ordered in March so with price protection the difference is more like $2200.

I'm also skeptical on if/when the 2024 heritages will actually be built, since Ford seems to be more behind in production with the Heritage compared to other trims.

Still, if some how I get pushed to 2024, I won't be as disappointed.
 

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kevin.gt

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So a bare bones Wrangler starts under $36k.

1692100757128.png


I do believe Ford is starting to price itself out of it's market. Ford needs to realize, they aren't a luxury vehicle. And if you want to sell 150k-200k Broncos/Jeeps a year, you need to have that low end model to get there. There are a ton of people that just want a Jeep and will buy whatever sits on the lot. Ford keeps it up with these price increases and sales will drop once the hype has fully died out.
And according to TrueCar and the wrangler forums, people seem to be paying below msrp for new wranglers
 

BigBlue7

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Any word on the dealers' internal build website updating yet? My sales guy was shocked it didn't happen yesterday
 

Fly

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And if you want to sell 150k-200k Broncos/Jeeps a year, you need to have that low end model to get there. There are a ton of people that just want a Jeep and will buy whatever sits on the lot. Ford keeps it up with these price increases and sales will drop once the hype has fully died out.
Ford doesn’t want to sell 150-200k Broncos, they’d rather sell 100k Broncos with higher margins. The low price off road segment will go back to the Jeep Wrangler. Ford doesn’t have the production capacity to really compete.
 

Fly

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Any word on the dealers' internal build website updating yet? My sales guy was shocked it didn't happen yesterday
Probably Wednesday 8/16 since that seemed to be the other rumored date.
 

retrospex

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Ford doesn’t want to sell 150-200k Broncos, they’d rather sell 100k Broncos with higher margins. The low price off road segment will go back to the Jeep Wrangler. Ford doesn’t have the production capacity to really compete.
This is a good point
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