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FEBRUARY 11 CUSTOMER CRM

Tomorrow, Friday, February 11th we are sending a communication to those customers that expressed interest (Hand Raisers) in receiving a 2022 Bronco Raptor. There will be two versions of the communication:
• Version 1: You’ve been selected to order a Ford Bronco® RaptorTM​
• Version 2: An update on Ford Bronco® RaptorTM​
o Customer was not selected for the opportunity to order a Bronco Raptor via the Hand Raiser program​

To help align messaging, all dealerships will receive a list of customers that expressed interest in Bronco Raptor and whether they were selected for the opportunity to order a Bronco Raptor via the hand raiser program. Allocation will be provided to cover these orders. Please look out for the list of customers from your regional representative in the next 24 hours. Total allocation numbers will be communicated during the next wholesale period.

BRONCO RAPTOR CUSTOMER SELECTION PROCESS

Customers were selected for the opportunity to order a Bronco Raptor based on the criteria listed below:
• Reservation Timestamp within their dealership​
NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1 unit per​
unique email address​


NEXT STEPS FOR HAND RAISERS SELECTED FOR THE OPPORTUNITY TO ORDER A BRONCO RAPTOR
Current Order Holders:
o No action is required at this time. We will send another communication when the Order Bank opens in March instructing customers to work with their dealership to change their unscheduled Bronco order to a Bronco Raptor.​
o NOTE: All customers with an unscheduled order selected to order a Bronco Raptor will have their priority code moved to 99 to ensure their order does not schedule. If they no longer wish to order a Bronco Raptor, verify their build configuration is correct and remove the 99PC so the order is eligible for scheduling.​
• Current Unconverted Reservation Holders:
o Please work with customers who have not placed an order yet to convert their reservation to an order.​
These orders should remain on 99PC until the order bank opens in March and customers can fully configure their order to a Bronco Raptor.​


PRODUCTION & ALLOCATION

Bronco Raptor will be produced throughout the remainder of the 2022 Model Year with deliveries beginning this summer. Like other specialty vehicles, production is very limited.
• More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Production Wholesale cycle which starts at the end of February.​


2022 MODEL YEAR BRONCO RAPTOR LAUNCH TIMELINE
• February 11: Ford To Notify Customers That Expressed Interest (Hand Raisers)​
• February 26: May Production Wholesale Starts​
• March: Bronco Raptor Order Bank Opens​
• TBA March: Bronco Raptor Orders Must Be Submitted​
• March 24: May Production Scheduling​
• Summer 2022: Deliveries Begin​


KEY FAQS

• How were customers selected for the opportunity to order a Bronco Raptor?
Customers were selected for the
opportunity to order a Bronco Raptor based on the criteria listed below:
o ReservationTimestampwithintheirdealership​
o NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1​
unit per unique email address​

• If a customer selected to order a Bronco Raptor no longer wants it, what happens to their order? If a customer
is no longer interested in ordering a Bronco Raptor, we encourage them to update their order to the configuration of their choice. Once fully configured, the dealership should then remove the 99 priority code so the order is eligible for scheduling.

• If a customer selected to order a Bronco Raptor no longer wants is what happens to their allocation? There is no impact to a dealership’s allocation if a customer decides they are no longer interested in ordering a Bronco Raptor. We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• What should a customer do if they were not selected for the opportunity to order a 2022 Bronco Raptor? If a customer is still interested in the Bronco Raptor but was not selected for the opportunity to order one via the hand raiser program, we recommend they consult with their dealership if there is remaining allocation. Otherwise, customers are encouraged to work with their dealerships to configure their Bronco order to another series that is to their liking.

• When does the Bronco Raptor Build & Price and order guide come out? B&P and the Order Guide will come out in March.

• When does the Bronco Raptor order bank open? The order bank for the 2022 Bronco Raptor will open in March.

• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.

• Are there any commodity constraints tied to Bronco Raptor production? Bronco Raptor has more standard features, and thus should be subject to fewer optional commodity constraints. As production and ordering continues, any commodity constraints will be communicated to the field and dealers.

• If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• When does Bronco Raptor go on sale? Bronco Raptor deliveries will begin this summer.

• How much does The Bronco Raptor cost? Bronco Raptor currently has a $68,500 starting MSRP (plus $1,495
D&D)



Ford Bulletin  Bronco Raptor Order Invitation Email, Customer Selection Process, Production, A...jpg
Ford Bulletin  Bronco Raptor Order Invitation Email, Customer Selection Process, Production, A...jpg


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bytheway

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Glad this works out for all the people who are early reservations and will get rewarded for their patience.
 

Spooled

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Glad this works out for all the people who are early reservations and will get rewarded for their patience.
This only works in their favor if their dealer sells it to them at MSRP. Which is loooooooooongshot.
 
Last edited:

66Fan

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Reservation Timestamp! 😂

DRINK!
 

Raptor911

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do you guys ever stop? One BIG dealership here has already said they are selling them at MSRP.

I bet ford is keeping a close eye on this and bring the smack down if dealerships step out of line. Step out of line and receive ZERO Warthog allocations in 2023

This only works in their favor if their dealer sells it to them at MRSP. Which is loooooooooongshot.
 

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bajabronco57

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do you guys ever stop. One BIG dealership here has already said they are selling them at MSRP.

I bet ford is keeping a close eye on this and bring the smack down if dealerships step put of line. Step out of line and receive ZERO Warthog allocations in 2023
Since these have zero negative impact on dealership allocations there is no reason for a dealership to charge ADM and could likely hurt them given the recent info coming out from Ford about excessive ADM. I would be shocked if 99% of these Raptors aren't sold at MSRP.
 

Hopeless Diamond

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Since these have zero negative impact on dealership allocations there is no reason for a dealership to charge ADM and could likely hurt them given the recent info coming out from Ford about excessive ADM. I would be shocked if 99% of these Raptors aren't sold at MSRP.
But look out for the next allocation. Unleash the ADMs
 

toughtoaster

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“If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.”

:unsure:
 

mpeugeot

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And only if their dealer has allocation, if there are 5,000 being built across 3300 dealers. It means there will be one or two lucky winners at each dealer and everyone else can pound sand... Get back in line. I wonder how many Granger orders raised their hand... 1 in 900 odds maybe?
 

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bajabronco57

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But look out for the next allocation. Unleash the ADMs
Yes I would fully expect dealerships that charge ADM to go back to doing that on the next allocation. Not every dealership will and I wonder how they will react to the excessive ADM statements from Ford but I would expect "most" Raptors after this first reservation group to come with some ADM.
 

bajabronco57

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And only if their dealer has allocation.
These are separate from normal allocations. If you are contacted/selected Ford is awarding you an allocation to order through your dealership. How they picked how many of these each dealership gets is a mystery, but this isn't the normal allocation number process.
 

Raptor911

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FYI ... DealerInsider received 8

I am trying to see how many my dealership received

And only if their dealer has allocation, if there are 5,000 being built across 3300 dealers. It means there will be one or two lucky winners at each dealer and everyone else can pound sand... Get back in line. I wonder how many Granger orders raised their hand... 1 in 900 odds maybe?
 

Hopeless Diamond

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And only if their dealer has allocation, if there are 5,000 being built across 3300 dealers. It means there will be one or two lucky winners at each dealer and everyone else can pound sand... Get back in line. I wonder how many Granger orders raised their hand... 1 in 900 odds maybe?
• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.

I think the initial "Hand Raiser" allotment is different than the typical allotment. Will be interesting to see though.
 

chtucker

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Curious to know how many will be produced in 2022, then annually...

Surprised that we haven't heard one person pipe up that they have gotten the golden ticket. That to me is a gloomy outlook for most.
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