Gloff

Big Bend
Well-Known Member
First Name
Sean
Joined
Sep 27, 2020
Threads
11
Messages
704
Reaction score
1,880
Location
San Francisco
Website
www.serramonteford.com
Vehicle(s)
'21 Ford Bronco Big Bend, '03 BMW Z4
Bronco
Big Bend
Clubs
 
so combined with last year's sales it's safe to say Ford is about 40% through initial orders probably much higher, yet there is still a boatload of us day 1/2 very early people that still don't have build dates all the way through May.

lol, just lol...
I posted about my store's situation not long ago:

Gloff said:
...all of our 7/13 reservations that were ordered have been fulfilled. We have 29 7/14 res still outstanding and 66 first week reservations still outstanding (including Raptor Handraisers).

Of those 66, 15 are Two Door (22%, which is slightly more than the most recent commodity info I could find of 19%, but less than our total take rate since reservations opened of about 30%)

Ford's commodity suggestions still apply: Order a soft top and without a tow package if you want it quicker. Hard top is still around 82% of all orders, capacity is 55%. (again, as of most recent information available to me)
FWIW, 48% of our total reservations have been built, scheduled, are in transit, or are sold.

Many of the soft tops built were in store orders not tied to a reservation (about 7% of my currently sold orders) And another 7% either in transit or scheduled.


Advertisement
 

Compta38

Badlands
Well-Known Member
Joined
Jul 20, 2020
Threads
9
Messages
3,113
Reaction score
9,659
Location
Alabama
Vehicle(s)
Ford Fusion
Bronco
Badlands
I posted about my store's situation not long ago:



FWIW, 48% of our total reservations have been built, scheduled, are in transit, or are sold.

Many of the soft tops built were in store orders not tied to a reservation (about 7% of my currently sold orders) And another 7% either in transit or scheduled.
You're in alot better shape than a couple of the very popular dealers here. SAC still has several very early 7/13-14 unscheduled builds including mine.
 

MnLakeBum

Outer Banks
Well-Known Member
First Name
Eric
Joined
Sep 21, 2021
Threads
1
Messages
529
Reaction score
882
Location
MN and FL
Vehicle(s)
‘18 Range Rover Diesel
Bronco
Outer Banks
I suspect a good chunk of new broncos are sitting on ball room floor with ample sticker shock to make up the gap in numbers.

I pretty sure there are at least 250k unfilled orders in the system. At least everyone on this forum has a dream bronco on order and one soft top/2.3 auto.
This exactly. 5 of the 6 Bronco owners I know are driving a soft top while waiting for their ideal Bronco. My soft top arrives next week while I still don’t have a VIN for my 7/20/20 reservation.
 

Gloff

Big Bend
Well-Known Member
First Name
Sean
Joined
Sep 27, 2020
Threads
11
Messages
704
Reaction score
1,880
Location
San Francisco
Website
www.serramonteford.com
Vehicle(s)
'21 Ford Bronco Big Bend, '03 BMW Z4
Bronco
Big Bend
Clubs
 
You're in alot better shape than a couple of the very popular dealers here. SAC still has several very early 7/13-14 unscheduled builds including mine.
That's a function of the allocation. Fwiw, we still have some 7/14s outstanding, so I think the commodities are impacting those high level early (1st week) reservations.
 

Preacher

Big Bend
Member
First Name
Kent
Joined
Mar 18, 2022
Threads
0
Messages
8
Reaction score
2
Location
Poplar Bluff, mo
Vehicle(s)
Ford flex
Bronco
Big Bend
Does anyone know how many Broncos have been sold versus how many have been delivered up-to-date.
 

Advertisement

NAP51DMustang

Badlands
Well-Known Member
Joined
Mar 16, 2021
Threads
0
Messages
46
Reaction score
106
Location
Nun-ya
Vehicle(s)
Nun-ya
Bronco
Badlands
160k order conversions over 16 months ago...do you think a large portion of that group that did reserve early, did order both times will just continue to sit and wait? I personally have a very early am 7/14 timestamp, do not even need the vehicle and am already looking at other options.

The only reason a chunk of 7/13 folks got built was because they ordered FEs and Ford put themselves in a bind to get them done. The same will happen with Raptors and Everglades too.
Yes and even those that don't the order transfers to the dealer meaning you are still waiting behind all of those orders one way or another.
 

BenderSquatch

Big Bend
Well-Known Member
First Name
Suge
Joined
Feb 26, 2021
Threads
0
Messages
160
Reaction score
256
Location
Washington PNW
Vehicle(s)
Ford Focus
Bronco
Big Bend
I do not want to beat a dead horse, but I want another confirmation that “sales” equals delivered and not “produced”. That is correct?
In recording sales, a delivery is the culmination and completion of the sales process. So yes, a sale = delivered.
 

da_jokker

Wildtrak
Well-Known Member
Joined
Jul 14, 2020
Threads
81
Messages
3,703
Reaction score
4,498
Location
California
Vehicle(s)
Jeep Wrangler JKU
Bronco
Wildtrak
Clubs
 
Ok...so what? Does this number differentiate between dealer stock and people's orders?

Cuz I see overpriced dealer stock Broncos driving around all over the place. It doesn't mean squat when it comes to Ford filling its promises to its reservation holders.
 

Advertisement
First Name
Virgil
Joined
Apr 3, 2022
Threads
0
Messages
12
Reaction score
13
Location
Ohio
Vehicle(s)
BMWs-M5 & 750; Dodge Charger SRT, 30 4WD pickups
Bronco
Badlands
I too have been waiting since 2/9/21 for a base 2 door and still have no build date. I was very patient this hole time but the thing that finally switched my pissed switch was when they were giving away a Bronco on Wheel Of Fortune.
But we are still waiting.
Ford’s lack of transparency about the delay is far more irksome that the delay. No one expects Ford to tell them when their Bronco will be delivered. However, Ford could say: “Based on current X, Y, Z constraints we anticipate building N vehicles/month, with a priority for vehicles without A, B, C features, but this will change if conditions change, and it is likely, for the foreseeable future, that changes will limit production.” This would allow reasonable guess about delivery times. Instead, they say nothing in a way that provides hope the situation is better than it is.
 

330SMG

Well-Known Member
First Name
Dennis
Joined
Jul 13, 2020
Threads
0
Messages
79
Reaction score
129
Location
Hurricane Alley
Vehicle(s)
16 F150, 06 X5, 89 325i 72 Dodge Charger S.E.
Bronco
Undecided
Really didn't hear about this. :rolleyes:

But they took orders from non reservation holders, like my wife, for almost a year afterwards till they stopped in March. So there are more than 160k orders is my point and the production will never catch up even with a stoppage of customer orders because they will also add dealer inventory starting in May and then make 10k or so total Raptors and Everglades models.
 

TailGunner

Badlands
Well-Known Member
First Name
Tina
Joined
Feb 15, 2022
Threads
2
Messages
69
Reaction score
158
Location
Chino Hills, CA
Vehicle(s)
VW GTI
Bronco
Badlands
Yes and even those that don't the order transfers to the dealer meaning you are still waiting behind all of those orders one way or another.
This is fact and it really irks me. If the order holder cancels, it should cancel. Not stay in front of others to benefit the dealer.
 

Razorbak86

Badlands
Well-Known Member
Joined
Jul 19, 2020
Threads
33
Messages
2,555
Reaction score
9,940
Location
Northwest Arkansas
Vehicle(s)
Ford Bronco, BMW R1150 GS
Bronco
Badlands
Clubs
 

 
Top