📈 Our 2021 Bronco Order Stats / Take Rates After 1K Submissions

[Cheshire]

The Bronco6G order tracking list now has well over 1,000 orders' data submitted, a substantial sample pool to give us a look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.


TRIM
38.3% - Badlands
15% - Wildtrak
12.9% - Black Diamond
11.8% - Outer Banks
7.6% - Big Bend
7.5% - First Edition
7.0% - Base

BODY
60% - 4 Door
40% - 2 Door

COLOR
20.5% - Area 51
16.4% - Cactus Gray
13.1% - Carbonized Gray
9.1% - Velocity Blue
8.3% - Cyber Orange
8.2% - Oxford White
7.2% - Antimatter Blue
4.9% - Rapid Red
3.6% - Lightning Blue
3.4% - Shadow Black
3.0% - Race Red
2.2% - Iconic Silver

ENGINE
75.2% - 2.7L EcoBoost
24.8% - 2.3L EcoBoost

TRANSMISSION
85.1% - 10 Speed Automatic
14.9% - 7 Speed Manual

SASQUATCH TAKE RATE
54.3%

PACKAGES

45.9% - Lux Package
22.6% - Mid Package
16.4% - High Package
15.2% - No Package

TOPS
73.0% - Molded-in-Color (MIC) Hard Top Only
10.8% - Modular Hard Top, Painted Shadow Black
6.4% - Dual Top with MIC Hard Top
6.0% - Soft Top Only
3.9% - Dual Top with Modular Hard Top

STATES (TOP 10)
California
Texas
Michigan
Florida
Ohio
Pennsylvania
Washington
Colorado
Virginia
Illinois

Configuration matrix (based on above stats) by @Jason

View attachment 85651

Colors Matrix:

I love the config matrix - Awesome!

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[jaspercasidino]

Well, sure, kinda like owning a new corvette, you've got to be fairly successful to afford one. That is usually people who've been in the work force for a while. Besides, young folks don't like their motorcycle to shake the crap out of them and dump oil in their garage.

But it's not mid life crisis, it's I've always wanted one and I can now afford it.

I was at a Ducati dealer a few years ago when Harley announced they were working on an electric bike. All the Ducati guys were wondering where the oil drips would come from!

 

[shieldsy]

people want the OJ meme

People want the blank canvas.

 

[Googz13]

I think the OW looks great, but my better half nixed it because she doesn't want the OJ associations.

It seems like the jokes would be very annoying after a while.

 

[Paul Gagnon]

Based on the data, an Bronco with an automatic transmission and no package at all (Mid, High, Lux) is going to be super rare.

Stripper models are always the rarest.

 

[NotAnonymous]

Absolutely astounded that there is 200+ orders on the most expensive possible build, and what amounts to a 55k USD toy.

Either this forum skews wealthy or financially oblivious... I need to do what yall do

Don't worry - when I order that will lower the bar!

 

[TJconvert2.7]

Anti-matter blue looks too purplish for me. I don't love any of the colors this year honestly. I was leaning Cactus Grey, but its too mint green in person for my taste. If 2022 has better options, I might wait for that. I don't understand why they didn't offer Leadfoot Grey, which is their best color in my opinion.

Is it possible to wait til 2022 colors are confirmed, to then decide whether to push your order to 22?

I already have an order number and signed a purchase agreement. My biggest complaint is I think the colors suck and am pissed Jeep offers double the colors across the board.

 

[kodiakisland]

I'm just surprised at the low overall number of converted orders as compared to reservations of members. I know it's only been a couple of weeks, but it seems to be a low number of conversions so far.

 

[zrizik99]

Is it possible to wait til 2022 colors are confirmed, to then decide whether to push your order to 22?

I already have an order number and signed a purchase agreement. My biggest complaint is I think the colors suck and am pissed Jeep offers double the colors across the board.

I agree, the launch colors are not great. Per my dealer, you can make any changes you want as long as they have not started to manufacture your unit. So I'd assume, if you want to change the color to a 2022 option, you could. Just a guess, but also given my options (SAS, 2.7, hardtop, etc.) I do not see me getting a 2021 anyway. Especially given my dealer's allocation is only 47 units, and they have 200+ reservations. And I am in the 80s in the list. I just hope that Ford announces the 2022 colors and options sooner so we have the choices.

 

[alyssakatherine]

for those ordering the lux, what about that package do you want/need the most? The only item on the list that I thought about was heated steering wheel but that's not worth it.

Adaptive cruise and the upgraded sound! That and I couldn't get my white top so I treated myself to an upgrade

 

[Jmor]

25 - 40 year olds?

Younger professionals with disposable income?

Yeah, that tracks.

Also Known as:
D.I.N.K 's
Dual Income No Kids...!!

 

[Potatomafia]

The way things are looking, my base build will be more rare than the FE.

Barrett-Jackson 2051 here I come!

 

[Compta38]

the take rate on 4 door base, iconic silver and 2.3 is so low if you have this combo it's like a unicorn.

 

[ZackDanger]

Is it possible to wait til 2022 colors are confirmed, to then decide whether to push your order to 22?

I already have an order number and signed a purchase agreement. My biggest complaint is I think the colors suck and am pissed Jeep offers double the colors across the board.

I agree, the launch colors are not great. Per my dealer, you can make any changes you want as long as they have not started to manufacture your unit. So I'd assume, if you want to change the color to a 2022 option, you could. Just a guess, but also given my options (SAS, 2.7, hardtop, etc.) I do not see me getting a 2021 anyway. Especially given my dealer's allocation is only 47 units, and they have 200+ reservations. And I am in the 80s in the list. I just hope that Ford announces the 2022 colors and options sooner so we have the choices.

Yes.

Ford has explicitly stated that if you place an MY21 order, you can decide to suspend your build and hold out for MY22 if you would prefer one of the new options/colors.

 

[mjcutri]

Sad to see the low amount of 7 speeds, but not surprised.

Take rate for the manual on the trims it is offered is about 22.5%. Which is actually really high for the US.

There are also 4 people who responded that they are getting the MT with the 2.7 and a model/package that it isn't available. 1 BB with 2.7, 1 BD-mid, 1 BD-high, and 1 wildtrak

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