📈 Our 2021 Bronco Order Stats / Take Rates After 1K Submissions

[Wanted33]

Updated with todays #'s and separated the engines and doors.

Take rate for the manual on the 2.3L is 58.25%
Take rate for the manual on available models regardless of engine choice is 22.81%
Take rate for the manual overall is 14.57%

This is still really impressive. According to C&D, the take rate for MTs overall has declined from just over 7% in 2014 to just over 2% in 2019. I can't find specific #s for the wrangler, but it was supposedly 10-20% around 2016, when there was speculation the JL might not offer one, so 14.5% would put the Bronco right in the same range.

Sorted by engine first:

Sorted by model first

I think the higher take rate for the manual may also be attributed to the more concentrated group of buyers on the forum. Out in the real world where your average vehicle buyer lives the take rate may be closer to the 2% reported in 2019. IMHO

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[Compta38]

And?

Being successful is looked down upon in certain circles.

 

[BTEC]

Great stats! Thank you. I'm still not set on a color. Gurrr!

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