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Heritage
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The Bronco6G order tracking list now has well over 2,000 orders' data submitted. Here's an updated look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.

Also see - earlier stats after 1k orders.


TRIM
41.0% - Badlands
13.7% - Wildtrak
13.3% - Black Diamond
12.7% - Outer Banks
6.4% - Big Bend
6.1% - First Edition
6.9% - Base

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco models trims order stats





BODY
62.3% - 4 Door
37.7% - 2 Door

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco 2door vs 4door order stats





COLOR
20.0% - Area 51
15.7% - Cactus Gray
12.4% - Carbonized Gray
9.2% - Velocity Blue
8.2% - Oxford White
8.0% - Antimatter Blue
7.4% - Cyber Orange
5.0% - Rapid Red
4.6% - Shadow Black
3.8% - Race Red
3.1% - Lightning Blue
2.7% - Iconic Silver

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco colors order stats





ENGINE
73.2% - 2.7L EcoBoost
26.8% - 2.3L EcoBoost

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco engines 2.3L vs 2.7L  order stats





TRANSMISSION
83.8% - 10 Speed Automatic
16.2% - 7 Speed Manual

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco transmissions order stats





SASQUATCH TAKE RATE
51.4%

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco sasquatch package take rate order stats





PACKAGES
46.7% - Lux Package
20.2% - Mid Package
18.6% - High Package
14.5% - No Package

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions Screen Shot 2021-03-08 at 9.30.49 AM





TOPS
74.4% - Molded-in-Color (MIC) Hard Top Only
12.7% - Modular Hard Top, Painted Shadow Black
5.0% - Soft Top Only
4.6% - Dual Top with MIC Hard Top
3.3% - Dual Top with Modular Hard Top

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions 2021 Bronco tops  order stats





STATES (TOP 10)
California
Texas
Michigan
Florida
Colorado
North Carolina
New York
Illinois
Ohio
Pennsylvania

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 2K Submissions Screen Shot 2021-03-08 at 8.43.40 AM
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DETT

Wildtrak
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Can't wait to be the only IS WT around 🀠
 

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Headsong

Black Diamond
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Jeff
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Kane County, Western Chicago area
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22 Black Diamond non squatch 4 door softtop v6
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Black Diamond
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Compta38

Badlands
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2 things that surprise me...low take rate on shadow black. I honestly expected higher on a 'safe' color and the high take rate on Sasquatch. I have considered changing my 4 door BD sasquatch order to a Badlands non Squatch with maybe high.package but I think I'll leave it as is.
 

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chownd

Outer Banks
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J
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Boston
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I'm constantly surprised at how high some of these values are. Interesting to see michigan and Colorado and north Carolina on the top 10 states as they aren't in the corresponding position US population
 

Dubsilk

Badlands
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Wayne
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Arkansas
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Badlands
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The manual percentage would be higher if it was available for the 2.7
Agreed. Interesting that the manual number doesn’t match 2.3 number. Plenty of 2.3 automatics.
 
 


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