Thanks Doug. A few things stick out looking at these stats....
For one, you Bronco6G folk have a lot of money with that Lux and 2.7 take rate! Ha!
Top trims mean enthusiasts and higher incomes which is what you'd expect from a group ordering a car unseen or driven and are first out of the gate.
I took the Lux pack also to go along with Badlands, Sasquatch, 2.7, 2DR, so most of us fall into the expected categories.
Interesting to see how dealerships order Broncos in a year or two. Will they all be Badlands and WildTrak with 2.7, Lux or High, and Squatched? When the average walk in customer gets a look at the Bronco, will they share our passions or look for more of a deal regardless of how they intend to use it?
Pondering questions for coffee...
For one, you Bronco6G folk have a lot of money with that Lux and 2.7 take rate! Ha!
Top trims mean enthusiasts and higher incomes which is what you'd expect from a group ordering a car unseen or driven and are first out of the gate.
I took the Lux pack also to go along with Badlands, Sasquatch, 2.7, 2DR, so most of us fall into the expected categories.
Interesting to see how dealerships order Broncos in a year or two. Will they all be Badlands and WildTrak with 2.7, Lux or High, and Squatched? When the average walk in customer gets a look at the Bronco, will they share our passions or look for more of a deal regardless of how they intend to use it?
Pondering questions for coffee...
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