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The Bronco6G order tracking list now has well over 2,000 orders' data submitted. Here's an updated look into how our users have been spec'ing their Broncos and the take rates on trim, body style, engine, transmission, packages tops, colors, and by states.

Also see - earlier stats after 2k orders.


TRIM
39.9% - Badlands
14.1% - Wildtrak
12.3% - Black Diamond
14.0% - Outer Banks
6.5% - Big Bend
6.1% - First Edition
7.1% - Base

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions Screen Shot 2021-04-23 at 8.53.49 AM





BODY
63.1% - 4 Door
36.9% - 2 Door

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions Screen Shot 2021-04-23 at 8.53.57 AM





COLOR
20.1% - Area 51
15.9% - Cactus Gray
12.1% - Carbonized Gray
8.5% - Antimatter Blue
8.5% - Velocity Blue
7.9% - Oxford White
7.7% - Cyber Orange
5.1% - Rapid Red
4.6% - Shadow Black
4.0% - Race Red
3.0% - Lightning Blue
2.7% - Iconic Silver

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco colors distribution






ENGINE
73.6% - 2.7L EcoBoost
26.4% - 2.3L EcoBoost

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco engines distribution






TRANSMISSION
84.9% - 10 Speed Automatic
15.1% - 7 Speed Manual

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco transmission distribution auto vs manual






SASQUATCH TAKE RATE
52.3%

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco sasquatch take rate






PACKAGES
47.9% - Lux Package
19.3% - Mid Package
18.6% - High Package
14.3% - No Package

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco packages distribution






TOPS
74.7% - Molded-in-Color (MIC) Hard Top Only
12.2% - Modular Hard Top, Painted Shadow Black
5.0% - Soft Top Only
4.4% - Dual Top with MIC Hard Top
3.6% - Dual Top with Modular Hard Top

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco tops distribution






STATES (TOP 10)
California
Texas
Florida
Michigan
Colorado
New York
Virginia
North Carolina
Georgia
Illinois
Pennsylvania

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions 2021 Bronco orders by states distribution
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Last edited:

MorgansRun

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Interesting how OBX is basically tied for 2nd and that Ford expects it to be the most popular for general retail purchases. For some reason I thought it would have been lower on an enthusiast site...don't ask me why, though.
 

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xcxv

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OBX up from 12% to 14%
 

EliasJr

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I like how Canada shows up more than once on the order location bar graphπŸ‘Œ
 

brocotect

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Interesting how OBX is basically tied for 2nd and that Ford expects it to be the most popular for general retail purchases. For some reason I thought it would have been lower on an enthusiast site...don't ask me why, though.
why do you think ford expects OBX will be the hot seller? I figured it be Big Bend.
 

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EliasJr

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I know this probably doesn't accurately represent everyone that has ordered a Bronco but I like how Rapid Red is not as popular, will make mine stand out some😁
 

Thed

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RoLyMa27

Badlands
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Is there any way to get the national numbers so we can see how we compare to the real world???
 

Squatch

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These numbers reflect people whom I am now labeling first-ers who are willing to pay more and pay for more. It will be interesting to see how this changes post-reservation cycle.

Also, can we get stats going on actual orders being scheduled?

Ford Bronco πŸ“ˆ Our 2021 Bronco Order Stats / Take Rates After 3K Submissions giphy - 2021-04-23T124010.383
 

Corsair

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I’d say that it looks good in terms of Lux and Sas, but I bet the priority orders took up a lot of what was available.
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