📊 2022 Bronco Allocations Formula Per Dealer

[Lurking4luv]

How do we know this is gospel? Sounds like Horseshit to me. I thought FORD was on this forum? Let's hear from them before anyone gets their panties in a bunch. Where did this info come from?

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[Toastedtostito]

The dealer allocation formula for the 2022 model year Bronco will be as follows:

• 50% Overall Ford sales history for past 3 years
• 25% 2021 Bronco allocations
• 25% Bronco Sport % sales last year

Ford, we get it.
Dealerships mean more to you then the people who buy and drive your vehicles. Stop reminding us already!!!

Maybe my early reservation will mean something in 2023.

 

[phocion]

So we don't actually have a number to put to those percentages though, correct? Maybe the allocations will be 4x the amount that were provided to dealers in 2021. So even with the allocation percentage formula, maybe everyone that has an order in will get one in 2022? I'm trying to be optimistic here.

I've said it before: Ford can get through the backlog by the middle of the year if the factory cranks at full speed. But if this allocation formula holds true, even in that rosy scenario you've got 2022 walk-ins at the big metro dealers paying ADM and getting Broncos months before similarly equipped 2020 reservations at other dealers.

If there are still constraints and/or slowdowns in production (and I assume there will be), it gets even uglier.

Ford could allay these concerns with effective communication to reservation holders. But they have been brutally incompetent on that score.

 

[Squatchn']

I've said it before: Ford can get through the backlog by the middle of the year if the factory cranks at full speed. But if this allocation formula holds true, even in that rosy scenario you've got 2022 walk-ins at the big metro dealers paying ADM and getting Broncos months before similarly equipped 2020 reservations at other dealers.

If there are still constraints and/or slowdowns in production (and I assume there will be), it gets even uglier.

Ford could allay these concerns with effective communication to reservation holders. But they have been brutally incompetent on that score.

Gotcha. This makes sense, and yes it is appalling that Ford would work it this way. I guess they are trying to get Broncos on dealer lots to maybe get some walk-ins that are not die-hards to buy a Bronco. It's all about the money, and they know most of the die-hards will continue to wait for their golden ticket.

 

[OtisFE]

Ford, we get it.
Dealerships mean more to you then the people who buy and drive your vehicles. Stop reminding us already!!!

Ford's customers are the dealers, through their franchise agreements. We buyers are the dealers customers, and Ford does not forget that.

 

[BuzzyBud]

I would be curious to know if the mannequin program will continue in 2022. As the 2021 initial supply get sold, does that mean the first MY22 Broncos to get built will be a fresh supply of mannequin Broncos? @Zach@Granger or @flip may know the answer.

 

[ET13]

Ford sucks. Thats all.

 

[flip]

I would be curious to know if the mannequin program will continue in 2022. As the 2021 initial supply get sold, does that mean the first MY22 Broncos to get built will be a fresh supply of mannequin Broncos? @Zach@Granger or @flip may know the answer.

I've not heard of anything new and feel any production going forward should be retail units.

 

[Wanted33]

So 75% weighted towards big dealers who normally sell a lot of vehicles, 25% to dealers that made hay with Bronco orders.
My outsiders view- big gorilla dealers won

If these numbers are true that's a big old piece of horse shit in my book Chuck. Ford, once again, shows where it's loyality is grounded. And, that ain't with the reservation holders, or the small dealers. Ford is going to keep on, and I'll have to cancel my order. I don't want to cancel, but I'm just not in the mood to wait until '23 to get mine. Hell, I'm not getting any younger, and would love to get my Bronco before the DMV pulls my license for being to dang old the drive. @Ford Motor Company

 

[Zach@Granger]

I would be curious to know if the mannequin program will continue in 2022. As the 2021 initial supply get sold, does that mean the first MY22 Broncos to get built will be a fresh supply of mannequin Broncos? @Zach@Granger or @flip may know the answer.

I Don't believe so.

 

[Pl8to]

Big dealers sell majority of Fords vehicles, they also most likely have most of the reservations since they sell majority of vehicles and serve the most customers. The formula may screw over some reservation holders but it also may not. Not sure how this formula automatically screws over reservation holders since most reservation holders are probably at those big dealers.

I have a reservation at a tiny little rural dealer that had I think 2 allocations last year and I was number 3 on the list. It makes literally no business sense to start allocating more to dealers that sell less. The fact that they have 2021 Bronco allocations on there will help bump up some of the small dealers that did a good job converting orders last year.

I get being unhappy, but I also haven't seen a single post of someone laying out a better formula that actually makes business sense. Reservations are still going to be held up by constraints so as they crank out soft tops and easy to make vehicles they have to go somewhere and sending them to dealers that reach a lot of customers makes sense.

 

[jsharpe]

Try an October reservation! Looks like I am year 2035

Well this October reservation holder is extremely unlikely to continue to wait this out and the very bad taste it leaves means I will NEVER consider any other Ford product and whenever the opportunity arises will express my opinion on why no one else should either.

I took a leap of faith that Ford could do what they offered, and look where that got me. Is there a word for the opposite of brand loyalty, cause that's what Ford is building.

 

[jsharpe]

That math says that I'll never get a Bronco...

I'll echo that and add that, for me, I won't even want it anymore.

Sure it's probably at least partly sour grapes. But at this point Ford has let me down to the point I really don't want any of their products and will happily vote my lack of support for their behavior by taking my dollars elsewhere.

 

[zrizik99]

So we shouldn't expect a MIC bronco in 2022 too?

 

[BuzzyBud]

I Don't believe so.

I do hope Ford understands how disappointing it is for all the first- and second-day reservation holder who slide into MY22. I know you and @flip understand.

Many of us supported the importance of the MY21 mannequin program. In my area, dealers ordered primarily Badlands models. As they get ready to come off the required “demo only” status, the ADMs being attached to each exceeds 5K. Greed perhaps?

If a fresh batch of mannequins are built, that could take several weeks of production and use up constrained commodities. That approach might not be as graciously accepted by potential owners, if you know what I mean.

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