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Ford Bronco 📝 UPDATE Dec 12th: My Letter to the Ford Executive Team: Submitted Customer Feedback Proposal and Response 1638355295619
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AP_2004

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I took delivery of mine two months ago and it has been perfect. I work with a lot of "engineers" and they have made it very clear they are super smart and know everything. Especially about things they read on the internet. How about taking delivery, and then, reporting back!
Congrats on your perfect Bronco but there are others who’ve had less than perfect experiences. She did this for the Bronco community and deserves a thank you!!
 
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jd-ford-hd

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I feel like maybe I should clarify: I was not casting doubt on there possibly being issues with the 2.7, it's just not something I have seen where I work. I just wonder if it's not a specific lot of engines or a specific VIN range.
Interpreting member posts is a challenge for some. Somehow I knew exactly what you meant in your first post by "have not seen". Sorry you got "snarked" for it.!
 

one800higgins

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I took delivery of mine two months ago and it has been perfect. […] How about taking delivery, and then, reporting back!
We call this survivorship bias.
 

MayhemMike

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I would like to know how you came across the executive teams email address. Your email was well done.
 
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We call this survivorship bias.
What do you call someone taking a few anecdotes he heard second and third hand and claiming they are representative of the vehicle as a whole? Does he really think he is opening Ford’s eyes? They see the actual numbers and what is going on, someone on a forum who doesn’t even own the vehicle has no idea whatsoever as to the reality of quality or issues with the vehicle…even less so than someone who owns one who claims no issues and tries to apply that to the overall group of owners.
 

North7

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Let’s hope they address this before my 11/23 blend is actually built lol..
Hopefully your letter will help Ford right the ship in time for the 2022 launch.
I just hope the fixes are in place for the start of MY 22 production since I have a 12/20 week build date.
A cargo ship does not change course fast, neither do large, unionized, bureaucratic companies. Jeep's famously low quality was finally acknowledged in 2014, look how long it took to finally make some progress.

2014: Chrysler VP of quality leaves after poor survey results

2021: Jeep Scores its Best Finish Yet on the J.D. Power Initial Quality StudyJeep Scores its Best Finish Yet on the J.D. Power Initial Quality Study

When Ford started conceiving and designing the Bronco in the 2016 time frame, their bar for quality was set very low by the Jeep they wanted to be competitive with, Ford management felt they did not need to design the best, just design something to be "competitive". The development budgets were set accordingly and the manufacturing processes and procedures are from the, "we've always done it this way".

Ford And Lincoln Brands Rank Below Industry Average In J.D. Power 2020 Initial Quality Study

Ford and Lincoln SUVs Are Astoundingly Problematic in 2020

Ford Explorer ranks among lowest scoring models in reliability survey

Can Ford change some things, the low hanging fruit near term, maybe, depending on how serious they are. But you have to have management and union leadership backing at all levels, documents updated, training put in place, time to train people, time for people to stop their old bad habits and start the new procedures. Will Ford allow this when it will cut throughput and bottom line profits? It's a cargo ship.

Will we see real change, or more lip service?
Ford Admits Screwing Up the 2020 Explorer Launch, Promises Not to Again
 
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BeachShredder

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Mismatched seats?? Unbelievable!!! This is the kind of crap that gives American cars a bad rep. Someone needs to be walked out of the facility for that one.
 

ROCKO

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Awesome’
 
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Oh!!! Well...that clears up alot of my confusion...you work for a Dealer!! When you said you were "in Warranty Admin", i incorrectly assumed you were a Ford direct employee. My bad. Sorry to bother you; my intention was not to offend. I will try a different avenue.
It's all good in the hood. Again, I don't mind helping with issue tracking, at least from my vantage point, but it will be a limited field of view, at least until we start getting more Broncos through the door.
 

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Good work Cat. Someone had to step up.

Site admins, can someone promote Cat to forum member team lead. Or something. Cat needs recognition for the work she did. Thanks
 

one800higgins

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What do you call someone taking a few anecdotes he heard second and third hand and claiming they are representative of the vehicle as a whole? Does he really think he is opening Ford’s eyes? They see the actual numbers and what is going on, someone on a forum who doesn’t even own the vehicle has no idea whatsoever as to the reality of quality or issues with the vehicle…even less so than someone who owns one who claims no issues and tries to apply that to the overall group of owners.
Considering there’s already been a recall that resulted in barely any improvement, vehicles continue to sit on dirt mountain for an unknown reason, and tons of examples of poor quality control, his letter was spot on. Anecdotes of poor quality control add up to a quality control issue. Yes, the majority of vehicles going out may not have those issues, but considering how few vehicles have been delivered so far, there’s still an alarming number of vehicles with those issues.

We also can’t assume how much of this information is seen by the C level employees. Why would they get into the grains of specific numbers on a specific vehicle when they are rolling out new vehicles all the time? They are likely getting percentage views and bullet points.
 

jsully10

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It's all good in the hood. Again, I don't mind helping with issue tracking, at least from my vantage point, but it will be a limited field of view, at least until we start getting more Broncos through the door.
Since you work for a dealer, question. Why does the marketing team always say y'all have more info than they do? I have been in constant contact with mine throughout the whole process and he has always given me good intel but is always complaining that corporate/MAP wont tell him much of anything else. Are y'all really able "to get more info," or are they just saying that (they prob are)?
 

Natai

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Nicely done!
Very professional and detailed. Great to see you got a response and acknowledgement so quickly. Hopefully we see something positive come out of this.
 

CUPRA

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@Cat thank you for compiling the issues, contacting Ford, and actually receiving a response as well. Here's hoping that they do make the necessary QC changes, and quickly, especially being as yours/my Bronco's are being built in the next 2-3 weeks!

I'll have your checklist in hand when I go for delivery of mine, that's for sure!! Thanks again!
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