🗓 Modular Painted Top and Dual Tops Pushed to 2022 (Cloth and MIC tops only available at launch) + green color and white top confirmed

[Natai]

Here are the issues with taking a MIC top with the hope of getting a MOD top later:

1. $3700 ($1895 + $495 + $1310 (265K FordPass points)) won't come close to paying for a MOD top plus shipping from the Parts Department
2. Since soft top equipped Broncos don't come with the necessary hookups for the hard top demand for resell MIC tops is probably close to NIL
3. Even if one wants to order a MOD top from the Parts Department, supplier constraints mean it will probably be years before they can even get their hands on one

Good summary. It really does put those set on the Mod top in a bad situation.

Sponsored

 

[ZackDanger]

FEs continuing to get the short end of the stick...I ordered a black mod top... knew I should have also put in a Badlands order.

Anyone know if we are able to switch trim levels? Wouldnʻt mind pushing to 22 to get a green with white top.

You can change your order to a different trim, door series, whatever.

 

[Judge Rufus]

We are going to need some volunteers to review each of the posts below to ensure that they are truly representative of the email from Ford. Thanks

Just got the email on the top:


To: Dealership Personnel

Subject: Bronco Production Update



Our team at Michigan Assembly Plant, where the Bronco is born, is on track to begin deliveries this summer, however, today we will be announcing to all Bronco customers who have placed an order the following production changes for 2021MY.

• The black painted modular hardtop and dual top roofs will move from 21MY late availability to 22MY
• The Carbonized gray molded-in-color (MIC) roof is now the only roof option for First Edition and WildTrak Broncos
• A no charge Sound Deadening Headliner for hardtops (previously announced to Dealers 3/19)
• A customer price protection policy for 2022MY all current Bronco order and reservation holders (as of March 19, 2021)

While we know this news will be frustrating for dealerships and customers, we want you to know we are committed to getting customers the Bronco they want as soon as possible. We are making millions of dollars of incremental investments to increase production of Broncos to meet demand on all these high-end models. We hope to share more information soon

Official correspondence from Ford:

Subject: Bronco Production Update

Our team at Michigan Assembly Plant, where the Bronco is born, is on track to begin deliveries this summer, however, today we will be announcing to all Bronco customers who have placed an order the following production changes for 2021MY.

• The black painted modular hardtop and dual top roofs will move from 21MY late availability to 22MY
• The Carbonized gray molded-in-color (MIC) roof is now the only roof option for First Edition and WildTrak Broncos
• A no charge Sound Deadening Headliner for hardtops (previously announced to Dealers 3/19)
• A customer price protection policy for 2022MY all current Bronco order and reservation holders (as of March 19, 2021)

While we know this news will be frustrating for dealerships and customers, we want you to know we are committed to getting customers the Bronco they want as soon as possible. We are making millions of dollars of incremental investments to increase production of Broncos to meet demand on all these high-end models. We hope to share more information soon.


Updated with further correspondence / info:

CONVERSION TO ORDERS:

• Updating you today on Bronco conversation rate: We have seen 125,000 customers convert their order from the more than 190,000 Bronco 2-door and 4-door reservations in the U.S. and Canada
  • 70 percent higher trim series (Badlands, Wildtrak, First Edition, Outer Banks)
  • More than 60 percent + 2.7-liter V6

PRODUCTION CHALLENGES:

• COVID19 has had an impact to our hardtop roof supplier.
• The hardtop roof challenges combined with orders of more than 125,000 compounds an already short 2021 model year production schedule and means more customers will get a 2022 model year Bronco.
• The black painted modular hardtop and dual-top roof options will now move into the 2022 model year
• Customers who currently have the black painted modular hardtop or dual top roof selected will have the following options (your MSRP price will be adjusted accordingly):
  • Order the carbonized gray molded-in-color hard top roof
  • Order the black soft top roof; Excludes Wildtrak and 2-door
  • Wait for black painted modular hardtop or dual top roof option for 2022 model year
  • Customers will now have until April 8 to work with your dealer to update/modify their order

HOW WILL I BE NOTIFIED:

• We are sending letters today to thank customers affected by the roof change for their patience

COMPENSATION:

• Ford is providing up to 200,000 FordPass Rewards Points (a $1,000 value) which they can use to personalize their Bronco through Ford Accessories. (applies to all First Edition and customers who ordered Mod or Dual top roof and switch for 21MY)
• We are maintaining 2021 model year pricing through the 2022 model year for all order and reservation holders as of March 19 waiting for their Bronco.
• In addition, 2022 model year customers will have new choices for colors and special editions starting next year
• In addition, providing waiting customers a $250 voucher for all order holders as of March 19 deadline for early access to any one of four Bronco Off-Roadeos so they can get behind the wheel of a Bronco in the wild.

And some MY2022 UPDATE:

More info / announcement:


CONVERSION TO ORDERS:

• Updating you today on Bronco conversation rate: We have seen 125,000 customers convert their order from the more than 190,000 Bronco 2-door and 4-door reservations in the U.S. and Canada
  • 70 percent higher trim series (Badlands, Wildtrak, First Edition, Outer Banks)
  • More than 60 percent + 2.7-liter V6

PRODUCTION CHALLENGES:

• COVID19 has had an impact to our hardtop roof supplier.
• The hardtop roof challenges combined with orders of more than 125,000 compounds an already short 2021 model year production schedule and means more customers will get a 2022 model year Bronco.
• The black painted modular hardtop and dual-top roof options will now move into the 2022 model year
• Customers who currently have the black painted modular hardtop or dual top roof selected will have the following options (your MSRP price will be adjusted accordingly):
  • Order the carbonized gray molded-in-color hard top roof
  • Order the black soft top roof; Excludes Wildtrak and 2-door
  • Wait for black painted modular hardtop or dual top roof option for 2022 model year
  • Customers will now have until April 8 to work with your dealer to update/modify their order

HOW WILL I BE NOTIFIED:

• We are sending letters today to thank customers affected by the roof change for their patience

COMPENSATION:

• Ford is providing up to 200,000 FordPass Rewards Points (a $1,000 value) which they can use to personalize their Bronco through Ford Accessories. (applies to all First Edition and customers who ordered Mod or Dual top roof and switch for 21MY)
• We are maintaining 2021 model year pricing through the 2022 model year for all order and reservation holders as of March 19 waiting for their Bronco.
• In addition, 2022 model year customers will have new choices for colors and special editions starting next year
• In addition, providing waiting customers a $250 voucher for all order holders as of March 19 deadline for early access to any one of four Bronco Off-Roadeos so they can get behind the wheel of a Bronco in the wild.

Just got my email from Ford on this:

​ ​

​ ​

​ ​ March 25, 2021 Dear Bronco First Edition Owner: When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. Black Painted Modular Hard Top & Dual Top Roof Update In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly. To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP. While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. So, in addition to the above actions, we're working diligently with our suppliers and investing millions of additional dollars to build more Broncos with the features you want so that you can take delivery as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos - this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2022. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com - we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in May, we will provide you with more information on the estimated delivery timing for your Bronco First Edition and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your loyalty, and we thank you for giving us the opportunity to try and make this right. Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to confirm any changes to your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375 or view our FAQs here. Mark Grueber Bronco Marketing Manager

​

​ ​ Privacy Policy | CA Privacy Rights Ford Motor Company Customer Relationship Center (CRC) P.O. Box 6248 Dearborn, MI 48126 All Rights Reserved.

​ ​ ​ ​ Follow Ford​ ​ ​ ​ ​ ​ ​ ​ ​

​ ​

Just got the email from Ford on all this crap.

​

March 25, 2021 Dear Bronco Owner:

​

When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. In fact, we didn't expect as many orders for high-end series, packages, and options. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in product changes for your Bronco order, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize.

Black Painted Modular Hard Top & Dual Top Roof Update In October of 2020, we told you that the black painted modular hard top and dual top roofs were not going to be available for the start of production this summer. At that time, we believed we could still offer these features as a late summer availability option for 2021 model year. However, due to the continued effects of COVID-19 on our supplier, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Customers who currently have the black painted modular hard top or dual top roof selected will have the following options (your MSRP price will be adjusted accordingly): Order the carbonized gray molded-in-color hard top roof (you can see a version here) Order the black soft top roof (with exception of Wildtrak and 2-door) (you can see a version here) Wait for black painted modular hard top or dual top roof option for 2022 model year To make it right for not being able to get the roof option you selected, we will provide 200,000 FordPass Rewards Points ($1,000 value) if you take delivery of a 2021 model year Bronco. Since all roof options will be available for 2022 model year, only those who take delivery of their Bronco in 2021 will be eligible for this offer. We hope you'll use these points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on these options in the coming weeks and can also explain the redemption process.

Complimentary Sound Deadening Headliner To try to make it right for you we'll be providing complimentary sound deadening headliners on all Broncos equipped with a molded-in-color roof ($495 value). If you ordered a cloth or leather interior you will receive the headliner automatically. If you ordered a Marine Grade Vinyl interior you have the option to add in the headliner at no cost, as you may want the functionality of a wash out interior. If your vehicle was ordered with the sound deadening headliner, your price will be reduced by $495 MSRP.

Production Update While retail deliveries remain on track to begin this Summer, the continued effects of COVID-19 on our supplier readiness means more customers will get a 2022 model year Bronco than initially planned. We are addressing this longer wait by: Investing millions of additional dollars to increase production of key high demand features so you can take delivery of your ideal Bronco as soon as possible. Offering price protection to all current Bronco order and reservation holders (as of March 19, 2021). This will ensure you will not see an increase in the MSRP if you receive an equivalent 2022 model year Bronco.

While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos – this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2023. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com – we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events, to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in late May, we will provide you with more information on the estimated delivery timing for your Bronco and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your business. And we thank you for giving us the opportunity to try and make this right.

Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to update/modify your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375, or view our FAQs here.

Letter from one that isn't a mod top person.

Just got my email....

To view this email as a webpage, click here​

​ ​ ​ ​

​ ​ ​

​ ​ ​ March 25, 2021 Dear Bronco First Edition Owner: When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize. Black Painted Modular Hard Top & Dual Top Roof Update In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly. To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP. While You Wait We know you want your Bronco. And we want to get you and your Bronco out on the trails as soon as possible. So, in addition to the above actions, we're working diligently with our suppliers and investing millions of additional dollars to build more Broncos with the features you want so that you can take delivery as soon as possible. While you wait, we're developing exclusive experiences for you, including early access to Bronco Off-Roadeo and we are providing you a $250 voucher to be used at any one of the four Bronco Off-Roadeos - this can be used for experience add-ons, merchandise, or toward the price of bringing a guest and is valid until December 2022. To learn more about Bronco Off-Roadeo, visit www.BroncoOffRoadeo.com - we hope we see you there. Finally, we will be sending exclusive invitations to upcoming events to experience Bronco firsthand. Our team at Michigan Assembly Plant, where the Bronco is born, remain on track to begin deliveries this summer. As a reminder, in May, we will provide you with more information on the estimated delivery timing for your Bronco First Edition and we're committed to keeping you up-to-date through the entire delivery process. We appreciate your patience and your loyalty, and we thank you for giving us the opportunity to try and make this right. Order Updates Due April 8 With these product updates, you now have until April 8, 2021 to work with your dealer to confirm any changes to your order. If you have any questions about how these product updates or customer satisfaction offers impact you, please contact your Ford Dealer, the Bronco Customer Care Team at Ford's Marketing Program Headquarters at 800-334-4375 or view our FAQs here. Mark Grueber Bronco Marketing Manager

From Ford's email

Dear Bronco First Edition Owner:

When we thought about bringing Bronco back after 25 years, we couldn't have imagined the enthusiasm this vehicle would generate, and we are truly grateful for the overwhelming response. Add on a global pandemic, and this vehicle launch quickly escalated to one of the biggest challenges we've faced in years. These challenges have resulted in some product changes for your Bronco First Edition, which we want to share with you today. We know this news will be frustrating, and for this we sincerely apologize.

Black Painted Modular Hard Top & Dual Top Roof Update In October, we told you the black painted modular hard top roof was going to be removed as the standard First Edition roof offering and the price reduced accordingly. At that time, we believed we could still offer this feature as a late-summer availability option for 2021 model year, but we didn't account for the continued effects of COVID-19 on our supplier readiness. Due to challenges our roof supplier is experiencing, the black painted modular hard top and dual top roofs will unfortunately not be available until 2022 model year. Your Bronco First Edition will now come with a carbonized gray molded-in-color roof, (you can see a version here) and your price will be adjusted accordingly. To try to make this right for you, we're providing you an additional 200,000 FordPass Rewards Points (a $1,000 value), when you take delivery of your new Ford Bronco. You can use the points to personalize your Bronco including several roof accessory choices through Ford Accessories. Your dealer will have more details on availability and ordering of these roof accessories in the coming weeks and can also explain the redemption process. Also, to thank you for your patience, we are providing a complimentary sound deadening headliner. Since this was previously standard on your Bronco, we will reduce your price by $495 MSRP.

 

[orveezy]

Anyone have any idea what the new Green color will look like? Is it an existing Green that Ford has?

 

[Funkdoobiest]

Here are the issues with taking a MIC top with the hope of getting a MOD top later:

1. $3700 ($1895 + $495 + $1310 (265K FordPass points)) won't come close to paying for a MOD top plus shipping from the Parts Department
2. Since soft top equipped Broncos don't come with the necessary hookups for the hard top demand for resell MIC tops is probably close to NIL
3. Even if one wants to order a MOD top from the Parts Department, supplier constraints mean it will probably be years before they can even get their hands on one

What are the extra 65k Fordpass points for?

 

[abe]

125k reservations and we heard 60 odd % conversion? so 75k orders???? That is almost all MY21 pending the late availability.

190K reservations, 125K orders converted. That equals out to roughly 65% which is close to the conversion rate.

 

[Judge Rufus]

Anyone know if we are able to switch trim levels?

Yes, up until Ford issues a VIN# for your build. Your dealer will give you crap over making a change, but it's your right.

 

[Judge Rufus]

Anyone have any idea

No

 

[Skeeterjack]

FORD , “ F__ked Over. On. Delivery. “

 

[Onthegas]

Anyone have any idea what the new Green color will look like? Is it an existing Green that Ford has?

Yeah I thought that might be the case and I just came from Ford B&P and couldn’t find a green.

 

[Colt90]

I like the knee jerk response of everyone who is upset. "If I can't get my Lux, MOD top, 2.7l, [Wildtrak/FE], SAS Bronco in 2021, then Ford should just cancel everyone's order"

 

[Natai]

Anyone have any idea what the new Green color will look like? Is it an existing Green that Ford has?

No and No.
Only guarantee is that at least half of people wanting green will hate it.

 

[Sighlense]

So if I were to change my WildTrak order from MIC to Black Modular, pushing me to a MY22, would I then still be able to change my order again to one of the new MY22 colors as well as a white mod top?

 

[FatThunder84]

This is what Id like to say to Farley and the dipshits at Ford:

Let me get this straight...

Thank you waiting through our cluster fuck of a launch, the multiple site crashes, multiple delays, limited color options, a navy pier interior that was so bad we had to make an all-black interior for the FE to avoid mass cancellations, a "limited" lightning blue color (EVEN THOUGH WE'VE USED IT ON MULTIPLE OTHER VEHICLES IN OUR LINE UP)....

After all that, and a massive price tag, they decide to come and kick us in the nuts one more time by basically saying tough shit, you cant wait for the good looking black top, you're stuck with this sorta grey hardtop. Now shut up and be happy, all for the low low price of 60k+.

I have two big ol middle fingers waving in the air at them right now.

 

[Judge Rufus]

FORD , “ F__ked Over. On. Delivery. “

FOOD
Developing acronyms isn't really your strength...try again.

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